Does it pay to advertise?: cases illustrating sucessful brand advertising
Gespeichert in:
| Beteilige Person: | |
|---|---|
| Weitere beteiligte Personen: | |
| Format: | Buch |
| Sprache: | Englisch |
| Veröffentlicht: |
Lexington, Mass. u.a.
Lexington Books
1989
|
| Schriftenreihe: | Lexington Books
|
| Schlagwörter: | |
| Umfang: | XXI, 380 S. |
| ISBN: | 0669158976 |
Internformat
MARC
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Datensatz im Suchindex
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| author | Jones, John P. |
| author2 | Orr, David |
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| author_role | aut |
| author_sort | Jones, John P. |
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| id | DE-604.BV001993834 |
| illustrated | Not Illustrated |
| indexdate | 2024-12-20T07:44:25Z |
| institution | BVB |
| isbn | 0669158976 |
| language | English |
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| physical | XXI, 380 S. |
| publishDate | 1989 |
| publishDateSearch | 1989 |
| publishDateSort | 1989 |
| publisher | Lexington Books |
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| series2 | Lexington Books |
| spelling | Jones, John P. Verfasser aut Does it pay to advertise? cases illustrating sucessful brand advertising John Philip Jones ; Forew. by Sir David Orr Lexington, Mass. u.a. Lexington Books 1989 XXI, 380 S. txt rdacontent n rdamedia nc rdacarrier Lexington Books Werbung (DE-588)4065541-6 gnd rswk-swf Markenartikel (DE-588)4037584-5 gnd rswk-swf USA (DE-588)4078704-7 gnd rswk-swf 1\p (DE-588)4522595-3 Fallstudiensammlung gnd-content USA (DE-588)4078704-7 g Werbung (DE-588)4065541-6 s DE-604 Markenartikel (DE-588)4037584-5 s 2\p DE-604 Orr, David edt 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Jones, John P. Does it pay to advertise? cases illustrating sucessful brand advertising Werbung (DE-588)4065541-6 gnd Markenartikel (DE-588)4037584-5 gnd |
| subject_GND | (DE-588)4065541-6 (DE-588)4037584-5 (DE-588)4078704-7 (DE-588)4522595-3 |
| title | Does it pay to advertise? cases illustrating sucessful brand advertising |
| title_auth | Does it pay to advertise? cases illustrating sucessful brand advertising |
| title_exact_search | Does it pay to advertise? cases illustrating sucessful brand advertising |
| title_full | Does it pay to advertise? cases illustrating sucessful brand advertising John Philip Jones ; Forew. by Sir David Orr |
| title_fullStr | Does it pay to advertise? cases illustrating sucessful brand advertising John Philip Jones ; Forew. by Sir David Orr |
| title_full_unstemmed | Does it pay to advertise? cases illustrating sucessful brand advertising John Philip Jones ; Forew. by Sir David Orr |
| title_short | Does it pay to advertise? |
| title_sort | does it pay to advertise cases illustrating sucessful brand advertising |
| title_sub | cases illustrating sucessful brand advertising |
| topic | Werbung (DE-588)4065541-6 gnd Markenartikel (DE-588)4037584-5 gnd |
| topic_facet | Werbung Markenartikel USA Fallstudiensammlung |
| work_keys_str_mv | AT jonesjohnp doesitpaytoadvertisecasesillustratingsucessfulbrandadvertising AT orrdavid doesitpaytoadvertisecasesillustratingsucessfulbrandadvertising |