An annotated and extended bibliography of health care marketing:
Gespeichert in:
Bibliographische Detailangaben
Beteiligte Personen: Cooper, Philip D. (VerfasserIn), Jones, Karen M. (VerfasserIn), Wong, John K. (VerfasserIn)
Format: Buch
Sprache:Englisch
Veröffentlicht: Chicago, Ill. American Marketing Assoc. 1984
Schriftenreihe:AMA bibliography series
Schlagwörter:
Abstract:Alphabetical listing by authors of 617 articles published between 1979-1983. Intended for marketing and health care personnel. Entries give bibliographical information and annotation, as well as coded sequence number that indicates relevant marketing areas and health care settings. Coded health care marketing area and health care setting indexes.
Umfang:XVI, 186 S.
ISBN:0877571716