Marketing in and for a sustainable society:
This special issue will assemble a set of current, comprehensive/extended review articles/chapters written by distinguished experts on the state-of-the-art of marketing research and future prospects in the transition towards sustainable society. Reviews have been written for impact on marketing thou...
Gespeichert in:
| Weitere beteiligte Personen: | |
|---|---|
| Format: | E-Book |
| Sprache: | Englisch |
| Veröffentlicht: |
Bingley, U.K.
Emerald
2016
|
| Schriftenreihe: | Review of marketing research
v. 13 |
| Links: | https://doi.org/10.1108/S1548-6435201613 |
| Zusammenfassung: | This special issue will assemble a set of current, comprehensive/extended review articles/chapters written by distinguished experts on the state-of-the-art of marketing research and future prospects in the transition towards sustainable society. Reviews have been written for impact on marketing thought and clearly articulate the significance, and present critical perspectives and integrated theories on marketing for sustainability. This special issue features contributions from several top scholars including former editors of top journals in marketing. |
| Umfang: | 1 Online-Ressource (xvi, 229 Seiten) |
| ISBN: | 9781786352811 (electronic bk.) |
| ISSN: | 1548-6435 |
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| spelling | Marketing in and for a sustainable society edited by Naresh K. Malhotra Bingley, U.K. Emerald 2016 1 Online-Ressource (xvi, 229 Seiten) txt c cr Review of marketing research 1548-6435 v. 13 This special issue will assemble a set of current, comprehensive/extended review articles/chapters written by distinguished experts on the state-of-the-art of marketing research and future prospects in the transition towards sustainable society. Reviews have been written for impact on marketing thought and clearly articulate the significance, and present critical perspectives and integrated theories on marketing for sustainability. This special issue features contributions from several top scholars including former editors of top journals in marketing. Malhotra, Naresh K. Erscheint auch als Druck-Ausgabe 9781786352828 |
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| title | Marketing in and for a sustainable society |
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| title_full | Marketing in and for a sustainable society edited by Naresh K. Malhotra |
| title_fullStr | Marketing in and for a sustainable society edited by Naresh K. Malhotra |
| title_full_unstemmed | Marketing in and for a sustainable society edited by Naresh K. Malhotra |
| title_short | Marketing in and for a sustainable society |
| title_sort | marketing in and for a sustainable society |
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