Storytelling-case archetype decoding and assignment manual (SCADAM):
Storytelling-case archetype decoding and assignment manual (SCADAM) reviews cultural and tourism/hospitality applications of Carl Jung's work on archetypes in shaping behavior and unconscious/conscious thought. SCADAM includes a testing manual on how to use Donald T. Campbell's "degre...
Gespeichert in:
| Weitere beteiligte Personen: | , |
|---|---|
| Format: | E-Book |
| Sprache: | Englisch |
| Veröffentlicht: |
Bingley, U.K.
Emerald
2016
|
| Schriftenreihe: | Advances in culture, tourism and hospitality research
v. 11 |
| Schlagwörter: | |
| Links: | https://doi.org/10.1108/S1871-3173201611 |
| Zusammenfassung: | Storytelling-case archetype decoding and assignment manual (SCADAM) reviews cultural and tourism/hospitality applications of Carl Jung's work on archetypes in shaping behavior and unconscious/conscious thought. SCADAM includes a testing manual on how to use Donald T. Campbell's "degrees of freedom" (DOF) test for story-archetype assignments of what consumers and brands tell about consumption experiences of product/service brands, places, and drama/life enactments. SCADAM includes assignment testing and example scoring for each of 12 archetypes: 1. Caregiver (CA); 2. Creator (CR); 3. Everyman/woman (EV); 4. Explorer (EX); 5. Hero (HE); 6. Innocent (IN); 7. Jester (JE); 8. Lover (LO); 9. Magician (MA); 10. Ruler (RU); 11. Sage (SA); 12. Shadow (SH). SCADAM increases accuracy of researchers' interpretations of consumers' (emic) interpretations of dramas in consumption experiences; SCADAM provides for comparing DOF testing in scoring alternative archetypes. Thus, this manual provides tools for confirming relevancy and falsifying incorrect archetype assignments of stories consumers and brands tell. SCADAM builds on prior studies in the literature by the authors and colleagues. |
| Umfang: | 1 Online-Ressource (xi, 376 Seiten) Illustrationen |
| ISBN: | 9781785602160 (electronic bk.) |
| ISSN: | 1871-3173 |
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| 245 | 0 | 0 | |a Storytelling-case archetype decoding and assignment manual (SCADAM) |c edited by Arch G. Woodside, Suresh C. Sood |
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| 490 | 1 | |a Advances in culture, tourism and hospitality research |x 1871-3173 |v v. 11 | |
| 520 | |a Storytelling-case archetype decoding and assignment manual (SCADAM) reviews cultural and tourism/hospitality applications of Carl Jung's work on archetypes in shaping behavior and unconscious/conscious thought. SCADAM includes a testing manual on how to use Donald T. Campbell's "degrees of freedom" (DOF) test for story-archetype assignments of what consumers and brands tell about consumption experiences of product/service brands, places, and drama/life enactments. SCADAM includes assignment testing and example scoring for each of 12 archetypes: 1. Caregiver (CA); 2. Creator (CR); 3. Everyman/woman (EV); 4. Explorer (EX); 5. Hero (HE); 6. Innocent (IN); 7. Jester (JE); 8. Lover (LO); 9. Magician (MA); 10. Ruler (RU); 11. Sage (SA); 12. Shadow (SH). SCADAM increases accuracy of researchers' interpretations of consumers' (emic) interpretations of dramas in consumption experiences; SCADAM provides for comparing DOF testing in scoring alternative archetypes. Thus, this manual provides tools for confirming relevancy and falsifying incorrect archetype assignments of stories consumers and brands tell. SCADAM builds on prior studies in the literature by the authors and colleagues. | ||
| 600 | 1 | 0 | |a Jung, C. G. |q (Carl Gustav), |d 1875-1961. |
| 700 | 1 | |a Sood, Suresh C. | |
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| spelling | Storytelling-case archetype decoding and assignment manual (SCADAM) edited by Arch G. Woodside, Suresh C. Sood Bingley, U.K. Emerald 2016 1 Online-Ressource (xi, 376 Seiten) Illustrationen txt c cr Advances in culture, tourism and hospitality research 1871-3173 v. 11 Storytelling-case archetype decoding and assignment manual (SCADAM) reviews cultural and tourism/hospitality applications of Carl Jung's work on archetypes in shaping behavior and unconscious/conscious thought. SCADAM includes a testing manual on how to use Donald T. Campbell's "degrees of freedom" (DOF) test for story-archetype assignments of what consumers and brands tell about consumption experiences of product/service brands, places, and drama/life enactments. SCADAM includes assignment testing and example scoring for each of 12 archetypes: 1. Caregiver (CA); 2. Creator (CR); 3. Everyman/woman (EV); 4. Explorer (EX); 5. Hero (HE); 6. Innocent (IN); 7. Jester (JE); 8. Lover (LO); 9. Magician (MA); 10. Ruler (RU); 11. Sage (SA); 12. Shadow (SH). SCADAM increases accuracy of researchers' interpretations of consumers' (emic) interpretations of dramas in consumption experiences; SCADAM provides for comparing DOF testing in scoring alternative archetypes. Thus, this manual provides tools for confirming relevancy and falsifying incorrect archetype assignments of stories consumers and brands tell. SCADAM builds on prior studies in the literature by the authors and colleagues. Jung, C. G. (Carl Gustav), 1875-1961. Sood, Suresh C. Woodside, Arch G. Erscheint auch als Druck-Ausgabe 9781785602177 |
| spellingShingle | Storytelling-case archetype decoding and assignment manual (SCADAM) Jung, C. G. (Carl Gustav), 1875-1961. |
| title | Storytelling-case archetype decoding and assignment manual (SCADAM) |
| title_auth | Storytelling-case archetype decoding and assignment manual (SCADAM) |
| title_exact_search | Storytelling-case archetype decoding and assignment manual (SCADAM) |
| title_full | Storytelling-case archetype decoding and assignment manual (SCADAM) edited by Arch G. Woodside, Suresh C. Sood |
| title_fullStr | Storytelling-case archetype decoding and assignment manual (SCADAM) edited by Arch G. Woodside, Suresh C. Sood |
| title_full_unstemmed | Storytelling-case archetype decoding and assignment manual (SCADAM) edited by Arch G. Woodside, Suresh C. Sood |
| title_short | Storytelling-case archetype decoding and assignment manual (SCADAM) |
| title_sort | storytelling case archetype decoding and assignment manual scadam |
| topic | Jung, C. G. (Carl Gustav), 1875-1961. |
| topic_facet | Jung, C. G. (Carl Gustav), 1875-1961. |
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