Review of marketing research: Vol. 10
Edited by Naresh K. Malhotra, this volume of Review of Marketing Research delivers a high powered range of articles from leading researchers and universities. The issue provides insights of interest to marketers throughout the discipline. Topics covered include a critical review on consumer experie...
Gespeichert in:
| Weitere beteiligte Personen: | |
|---|---|
| Format: | E-Book |
| Sprache: | Englisch |
| Veröffentlicht: |
Bingley, U.K.
Emerald
2013
|
| Schriftenreihe: | Review of marketing research
|
| Links: | https://doi.org/10.1108/S1548-6435(2013)10 |
| Zusammenfassung: | Edited by Naresh K. Malhotra, this volume of Review of Marketing Research delivers a high powered range of articles from leading researchers and universities. The issue provides insights of interest to marketers throughout the discipline. Topics covered include a critical review on consumer experience and experimental marketing, designing and pricing digital content products/ services and nation equity. Authors include senior Chaired professors from such prestigious institutions as Wharton and Columbia. This volume adds to the already formidable body of knowledge built up by this highly respected book series. |
| Umfang: | 1 Online-Ressource (xvi, 291 Seiten) Illustrationen |
| ISBN: | 9781781907610 (electronic bk.) : |
| ISSN: | 1548-6435 |
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| spelling | Review of marketing research Vol. 10 edited by Naresh K. Malhotra Bingley, U.K. Emerald 2013 1 Online-Ressource (xvi, 291 Seiten) Illustrationen txt c cr Review of marketing research 1548-6435 Edited by Naresh K. Malhotra, this volume of Review of Marketing Research delivers a high powered range of articles from leading researchers and universities. The issue provides insights of interest to marketers throughout the discipline. Topics covered include a critical review on consumer experience and experimental marketing, designing and pricing digital content products/ services and nation equity. Authors include senior Chaired professors from such prestigious institutions as Wharton and Columbia. This volume adds to the already formidable body of knowledge built up by this highly respected book series. Malhotra, Naresh K. Erscheint auch als Druck-Ausgabe 9781781907603 |
| spellingShingle | Review of marketing research |
| title | Review of marketing research |
| title_auth | Review of marketing research |
| title_exact_search | Review of marketing research |
| title_full | Review of marketing research Vol. 10 edited by Naresh K. Malhotra |
| title_fullStr | Review of marketing research Vol. 10 edited by Naresh K. Malhotra |
| title_full_unstemmed | Review of marketing research Vol. 10 edited by Naresh K. Malhotra |
| title_short | Review of marketing research |
| title_sort | review of marketing research |
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