Business, society and politics: multinationals in emerging markets
This volume looks at interaction between business firms and socio-political actors in emerging markets - and how this relationship can be managed - and deals with the interconnection between the socio-political organizations in emerging markets and MNCs. Inferring to different business perspectives,...
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| Weitere beteiligte Personen: | , , |
|---|---|
| Format: | E-Book |
| Sprache: | Englisch |
| Veröffentlicht: |
Bingley, U.K.
Emerald
2012
|
| Schriftenreihe: | International business and management
v. 28 |
| Links: | https://doi.org/10.1108/S1876-066X(2012)28 |
| Zusammenfassung: | This volume looks at interaction between business firms and socio-political actors in emerging markets - and how this relationship can be managed - and deals with the interconnection between the socio-political organizations in emerging markets and MNCs. Inferring to different business perspectives, the volume includes papers studying firms' strategic actions towards socio-political organizations, i.e. the interplay with socio-political actors and how this affects firms' competitive advantage in a particular market. The book discusses this in relation to a number of critical strategic areas such as brand building, market orientation and CSR. It also offers a number of practical illustrations from empirical studies from different markets. In this volume different authors contribute chapters focusing on diverse empirical and theoretical aspects covering the impact of socio-political environments on the success of international firms. |
| Umfang: | 1 Online-Ressource (xxix, 340 Seiten) Illustrationen |
| ISBN: | 9781780529912 (electronic bk.) : |
| ISSN: | 1876-066X |
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| spelling | Business, society and politics multinationals in emerging markets edited by Amjad Hadjikhani, Ulf Elg, Pervez Ghauri Bingley, U.K. Emerald 2012 1 Online-Ressource (xxix, 340 Seiten) Illustrationen txt c cr International business and management 1876-066X v. 28 This volume looks at interaction between business firms and socio-political actors in emerging markets - and how this relationship can be managed - and deals with the interconnection between the socio-political organizations in emerging markets and MNCs. Inferring to different business perspectives, the volume includes papers studying firms' strategic actions towards socio-political organizations, i.e. the interplay with socio-political actors and how this affects firms' competitive advantage in a particular market. The book discusses this in relation to a number of critical strategic areas such as brand building, market orientation and CSR. It also offers a number of practical illustrations from empirical studies from different markets. In this volume different authors contribute chapters focusing on diverse empirical and theoretical aspects covering the impact of socio-political environments on the success of international firms. Elg, Ulf Ghauri, Pervez N. 1948- Hadjikhani, Amjad Erscheint auch als Druck-Ausgabe 9781780529905 |
| spellingShingle | Business, society and politics multinationals in emerging markets |
| title | Business, society and politics multinationals in emerging markets |
| title_auth | Business, society and politics multinationals in emerging markets |
| title_exact_search | Business, society and politics multinationals in emerging markets |
| title_full | Business, society and politics multinationals in emerging markets edited by Amjad Hadjikhani, Ulf Elg, Pervez Ghauri |
| title_fullStr | Business, society and politics multinationals in emerging markets edited by Amjad Hadjikhani, Ulf Elg, Pervez Ghauri |
| title_full_unstemmed | Business, society and politics multinationals in emerging markets edited by Amjad Hadjikhani, Ulf Elg, Pervez Ghauri |
| title_short | Business, society and politics |
| title_sort | business society and politics multinationals in emerging markets |
| title_sub | multinationals in emerging markets |
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