Toward a better understanding of the role of value in markets and marketing: special issue
In their 2004 article "Evolving to a new dominant logic for marketing," Vargo and Lusch established the related principles that value is always co-created and, thus, firms cannot deliver value, but only develop compelling value propositions. This perspective is now known as "service-d...
Gespeichert in:
| Weitere beteiligte Personen: | , |
|---|---|
| Format: | E-Book |
| Sprache: | Englisch |
| Veröffentlicht: |
Bingley, U.K.
Emerald
2012
|
| Schriftenreihe: | Review of marketing research
v. 9 |
| Links: | https://doi.org/10.1108/S1548-6435(2012)9 |
| Zusammenfassung: | In their 2004 article "Evolving to a new dominant logic for marketing," Vargo and Lusch established the related principles that value is always co-created and, thus, firms cannot deliver value, but only develop compelling value propositions. This perspective is now known as "service-dominant (S-D) logic." Subsequent S-D logic work has suggested that value is not only always co-created; it also requires the integration of resources from multiple sources and thus is contextually contingent, since each instance of value creation involves the availability, integration, and use of a different combination of resources. This repositioning of value, from a static concept of something embedded in the output of a "producer" to be "consumed," to a dynamic concept of a co-created outcome in ever-changing, networked systems, can be seen throughout the manuscripts in this volume. |
| Umfang: | 1 Online-Ressource (xv, 252 Seiten) Illustrationen |
| ISBN: | 9781780529134 (electronic bk.) : |
| ISSN: | 1548-6435 |
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| spelling | Toward a better understanding of the role of value in markets and marketing special issue edited by Stephen L. Vargo, Robert F. Lusch Bingley, U.K. Emerald 2012 1 Online-Ressource (xv, 252 Seiten) Illustrationen txt c cr Review of marketing research 1548-6435 v. 9 In their 2004 article "Evolving to a new dominant logic for marketing," Vargo and Lusch established the related principles that value is always co-created and, thus, firms cannot deliver value, but only develop compelling value propositions. This perspective is now known as "service-dominant (S-D) logic." Subsequent S-D logic work has suggested that value is not only always co-created; it also requires the integration of resources from multiple sources and thus is contextually contingent, since each instance of value creation involves the availability, integration, and use of a different combination of resources. This repositioning of value, from a static concept of something embedded in the output of a "producer" to be "consumed," to a dynamic concept of a co-created outcome in ever-changing, networked systems, can be seen throughout the manuscripts in this volume. Lusch, Robert F. Vargo, Stephen L. 1945- Erscheint auch als Druck-Ausgabe 9781780529127 |
| spellingShingle | Toward a better understanding of the role of value in markets and marketing special issue |
| title | Toward a better understanding of the role of value in markets and marketing special issue |
| title_auth | Toward a better understanding of the role of value in markets and marketing special issue |
| title_exact_search | Toward a better understanding of the role of value in markets and marketing special issue |
| title_full | Toward a better understanding of the role of value in markets and marketing special issue edited by Stephen L. Vargo, Robert F. Lusch |
| title_fullStr | Toward a better understanding of the role of value in markets and marketing special issue edited by Stephen L. Vargo, Robert F. Lusch |
| title_full_unstemmed | Toward a better understanding of the role of value in markets and marketing special issue edited by Stephen L. Vargo, Robert F. Lusch |
| title_short | Toward a better understanding of the role of value in markets and marketing |
| title_sort | toward a better understanding of the role of value in markets and marketing special issue |
| title_sub | special issue |
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