APA-Zitierstil (7. Ausg.)

Baye, M. R., Heene, A., Martens, R., Nelson, J. P., & Sanchez, R. (2001). Advertising and differentiated products. Emerald.

Chicago-Zitierstil (17. Ausg.)

Baye, Michael R., Aimé Heene, Rudy Martens, Jon P. Nelson, und Ron Sanchez. Advertising and Differentiated Products. Bingley, U.K: Emerald, 2001.

MLA-Zitierstil (9. Ausg.)

Baye, Michael R., et al. Advertising and Differentiated Products. Emerald, 2001.