The machine age of customer insight:
We are living in a new machine age offering unique opportunities, particularly for generating customer insights, which is radically transforming the way business value is created. Across industries, players are affected by the pace of progress of machine learning tools, novel technologies, and the a...
Gespeichert in:
| Weitere beteiligte Personen: | , , , , |
|---|---|
| Format: | E-Book |
| Sprache: | Englisch |
| Veröffentlicht: |
Bingley, U.K.
Emerald Publishing Limited
2021
|
| Links: | https://doi.org/10.1108/9781839096945 |
| Zusammenfassung: | We are living in a new machine age offering unique opportunities, particularly for generating customer insights, which is radically transforming the way business value is created. Across industries, players are affected by the pace of progress of machine learning tools, novel technologies, and the abundance of data. These developments require mastering new capabilities. 'The Machine Age of Customer Insight' explains the transformation of customer insights and demonstrates the growing impact of machine learning. Thought leaders from renowned universities in the US and Europe as well as from different industries provide a comprehensive overview. Addressing both academics and practitioners, they discuss the transformation, cutting edge tools, and success factors to thrive in the new age. The book shows how machine learning helps to understand customers better and faster. It supports everyone who considers the machine age a great opportunity to gain a competitive advantage by transforming customer insights into business value. |
| Beschreibung: | Includes index. |
| Umfang: | 1 Online-Ressource (vi, 231 Seiten) |
| ISBN: | 9781839096969 |
Internformat
MARC
| LEADER | 00000nam a2200000Ii 4500 | ||
|---|---|---|---|
| 001 | ZDB-55-ELD-9781839096969 | ||
| 003 | UtOrBLW | ||
| 005 | 20210329115659.0 | ||
| 006 | m o d | ||
| 007 | cr un||||||||| | ||
| 008 | 210401t20212021enk ob 001 0 eng d | ||
| 020 | |a 9781839096969 | ||
| 080 | |a 658.8 | ||
| 245 | 0 | 4 | |a The machine age of customer insight |c edited by Martin Einhorn (Prosche, Germany), Michael Löffler (Porsche, Germany), Emanuel de Bellis (University of Lausanne, Switzerland), Andreas Herrmann (University of St. Gallen, Switzerland), Pia Burghartz (University of St. Gallen, Switzerland) |
| 264 | 1 | |a Bingley, U.K. |b Emerald Publishing Limited |c 2021 | |
| 264 | 4 | |c ©2021 | |
| 300 | |a 1 Online-Ressource (vi, 231 Seiten) | ||
| 336 | |b txt | ||
| 337 | |b c | ||
| 338 | |b cr | ||
| 500 | |a Includes index. | ||
| 520 | |a We are living in a new machine age offering unique opportunities, particularly for generating customer insights, which is radically transforming the way business value is created. Across industries, players are affected by the pace of progress of machine learning tools, novel technologies, and the abundance of data. These developments require mastering new capabilities. 'The Machine Age of Customer Insight' explains the transformation of customer insights and demonstrates the growing impact of machine learning. Thought leaders from renowned universities in the US and Europe as well as from different industries provide a comprehensive overview. Addressing both academics and practitioners, they discuss the transformation, cutting edge tools, and success factors to thrive in the new age. The book shows how machine learning helps to understand customers better and faster. It supports everyone who considers the machine age a great opportunity to gain a competitive advantage by transforming customer insights into business value. | ||
| 700 | 1 | |a Bellis, Emanuel | |
| 700 | 1 | |a Burghartz, Pia | |
| 700 | 1 | |a Einhorn, Martin | |
| 700 | 1 | |a Herrmann, Andreas | |
| 700 | 1 | |a Loffler, Michael | |
| 776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe |z 9781839096945 |
| 966 | 4 | 0 | |l DE-91 |p ZDB-55-ELD |q TUM_PDA_ELD |u https://doi.org/10.1108/9781839096945 |3 Volltext |
| 912 | |a ZDB-55-ELD | ||
| 912 | |a ZDB-55-ELD | ||
| 049 | |a DE-91 | ||
Datensatz im Suchindex
| DE-BY-TUM_katkey | ZDB-55-ELD-9781839096969 |
|---|---|
| _version_ | 1825578278515113985 |
| adam_text | |
| any_adam_object | |
| author2 | Bellis, Emanuel Burghartz, Pia Einhorn, Martin Herrmann, Andreas Loffler, Michael |
| author2_role | |
| author2_variant | e b eb p b pb m e me a h ah m l ml |
| author_facet | Bellis, Emanuel Burghartz, Pia Einhorn, Martin Herrmann, Andreas Loffler, Michael |
| author_sort | Bellis, Emanuel |
| building | Verbundindex |
| bvnumber | localTUM |
| collection | ZDB-55-ELD |
| format | eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>02160nam a2200325Ii 4500</leader><controlfield tag="001">ZDB-55-ELD-9781839096969</controlfield><controlfield tag="003">UtOrBLW</controlfield><controlfield tag="005">20210329115659.0</controlfield><controlfield tag="006">m o d </controlfield><controlfield tag="007">cr un|||||||||</controlfield><controlfield tag="008">210401t20212021enk ob 001 0 eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781839096969</subfield></datafield><datafield tag="080" ind1=" " ind2=" "><subfield code="a">658.8</subfield></datafield><datafield tag="245" ind1="0" ind2="4"><subfield code="a">The machine age of customer insight</subfield><subfield code="c">edited by Martin Einhorn (Prosche, Germany), Michael Löffler (Porsche, Germany), Emanuel de Bellis (University of Lausanne, Switzerland), Andreas Herrmann (University of St. Gallen, Switzerland), Pia Burghartz (University of St. Gallen, Switzerland)</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Bingley, U.K.</subfield><subfield code="b">Emerald Publishing Limited</subfield><subfield code="c">2021</subfield></datafield><datafield tag="264" ind1=" " ind2="4"><subfield code="c">©2021</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 Online-Ressource (vi, 231 Seiten)</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">c</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">cr</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Includes index.</subfield></datafield><datafield tag="520" ind1=" " ind2=" "><subfield code="a">We are living in a new machine age offering unique opportunities, particularly for generating customer insights, which is radically transforming the way business value is created. Across industries, players are affected by the pace of progress of machine learning tools, novel technologies, and the abundance of data. These developments require mastering new capabilities. 'The Machine Age of Customer Insight' explains the transformation of customer insights and demonstrates the growing impact of machine learning. Thought leaders from renowned universities in the US and Europe as well as from different industries provide a comprehensive overview. Addressing both academics and practitioners, they discuss the transformation, cutting edge tools, and success factors to thrive in the new age. The book shows how machine learning helps to understand customers better and faster. It supports everyone who considers the machine age a great opportunity to gain a competitive advantage by transforming customer insights into business value.</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Bellis, Emanuel</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Burghartz, Pia</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Einhorn, Martin</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Herrmann, Andreas</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Loffler, Michael</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Druck-Ausgabe</subfield><subfield code="z">9781839096945</subfield></datafield><datafield tag="966" ind1="4" ind2="0"><subfield code="l">DE-91</subfield><subfield code="p">ZDB-55-ELD</subfield><subfield code="q">TUM_PDA_ELD</subfield><subfield code="u">https://doi.org/10.1108/9781839096945</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-55-ELD</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-55-ELD</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-91</subfield></datafield></record></collection> |
| id | ZDB-55-ELD-9781839096969 |
| illustrated | Not Illustrated |
| indexdate | 2025-03-03T13:05:16Z |
| institution | BVB |
| isbn | 9781839096969 |
| language | English |
| open_access_boolean | |
| owner | DE-91 DE-BY-TUM |
| owner_facet | DE-91 DE-BY-TUM |
| physical | 1 Online-Ressource (vi, 231 Seiten) |
| psigel | ZDB-55-ELD TUM_PDA_ELD ZDB-55-ELD |
| publishDate | 2021 |
| publishDateSearch | 2021 |
| publishDateSort | 2021 |
| publisher | Emerald Publishing Limited |
| record_format | marc |
| spelling | The machine age of customer insight edited by Martin Einhorn (Prosche, Germany), Michael Löffler (Porsche, Germany), Emanuel de Bellis (University of Lausanne, Switzerland), Andreas Herrmann (University of St. Gallen, Switzerland), Pia Burghartz (University of St. Gallen, Switzerland) Bingley, U.K. Emerald Publishing Limited 2021 ©2021 1 Online-Ressource (vi, 231 Seiten) txt c cr Includes index. We are living in a new machine age offering unique opportunities, particularly for generating customer insights, which is radically transforming the way business value is created. Across industries, players are affected by the pace of progress of machine learning tools, novel technologies, and the abundance of data. These developments require mastering new capabilities. 'The Machine Age of Customer Insight' explains the transformation of customer insights and demonstrates the growing impact of machine learning. Thought leaders from renowned universities in the US and Europe as well as from different industries provide a comprehensive overview. Addressing both academics and practitioners, they discuss the transformation, cutting edge tools, and success factors to thrive in the new age. The book shows how machine learning helps to understand customers better and faster. It supports everyone who considers the machine age a great opportunity to gain a competitive advantage by transforming customer insights into business value. Bellis, Emanuel Burghartz, Pia Einhorn, Martin Herrmann, Andreas Loffler, Michael Erscheint auch als Druck-Ausgabe 9781839096945 |
| spellingShingle | The machine age of customer insight |
| title | The machine age of customer insight |
| title_auth | The machine age of customer insight |
| title_exact_search | The machine age of customer insight |
| title_full | The machine age of customer insight edited by Martin Einhorn (Prosche, Germany), Michael Löffler (Porsche, Germany), Emanuel de Bellis (University of Lausanne, Switzerland), Andreas Herrmann (University of St. Gallen, Switzerland), Pia Burghartz (University of St. Gallen, Switzerland) |
| title_fullStr | The machine age of customer insight edited by Martin Einhorn (Prosche, Germany), Michael Löffler (Porsche, Germany), Emanuel de Bellis (University of Lausanne, Switzerland), Andreas Herrmann (University of St. Gallen, Switzerland), Pia Burghartz (University of St. Gallen, Switzerland) |
| title_full_unstemmed | The machine age of customer insight edited by Martin Einhorn (Prosche, Germany), Michael Löffler (Porsche, Germany), Emanuel de Bellis (University of Lausanne, Switzerland), Andreas Herrmann (University of St. Gallen, Switzerland), Pia Burghartz (University of St. Gallen, Switzerland) |
| title_short | The machine age of customer insight |
| title_sort | machine age of customer insight |
| work_keys_str_mv | AT bellisemanuel themachineageofcustomerinsight AT burghartzpia themachineageofcustomerinsight AT einhornmartin themachineageofcustomerinsight AT herrmannandreas themachineageofcustomerinsight AT lofflermichael themachineageofcustomerinsight AT bellisemanuel machineageofcustomerinsight AT burghartzpia machineageofcustomerinsight AT einhornmartin machineageofcustomerinsight AT herrmannandreas machineageofcustomerinsight AT lofflermichael machineageofcustomerinsight |