Retail futures: the good, the bad and the ugly of the digital transformation

The book includes new theory, original empirical evidence, and applied case studies synthesizing advances in innovation and technology for the retail sector. Chapters identify the challenges retailers face in response to new practices, suggesting how the sector can respond to technological developme...

Ausführliche Beschreibung

Gespeichert in:
Bibliographische Detailangaben
Weitere beteiligte Personen: Pantano, Eleonora
Format: E-Book
Sprache:Englisch
Veröffentlicht: Bingley, U.K. Emerald Publishing Limited 2020
Links:https://doi.org/10.1108/9781838676636
Zusammenfassung:The book includes new theory, original empirical evidence, and applied case studies synthesizing advances in innovation and technology for the retail sector. Chapters identify the challenges retailers face in response to new practices, suggesting how the sector can respond to technological developments, ethical considerations and privacy issues.
Beschreibung:Includes index.
Umfang:1 Online-Ressource (276 Seiten)
ISBN:9781838676636
9781838676650