Retail futures: the good, the bad and the ugly of the digital transformation

The book includes new theory, original empirical evidence, and applied case studies synthesizing advances in innovation and technology for the retail sector. Chapters identify the challenges retailers face in response to new practices, suggesting how the sector can respond to technological developme...

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Bibliographic Details
Other Authors: Pantano, Eleonora
Format: eBook
Language:English
Published: Bingley, U.K. Emerald Publishing Limited 2020
Links:https://doi.org/10.1108/9781838676636
Summary:The book includes new theory, original empirical evidence, and applied case studies synthesizing advances in innovation and technology for the retail sector. Chapters identify the challenges retailers face in response to new practices, suggesting how the sector can respond to technological developments, ethical considerations and privacy issues.
Item Description:Includes index.
Physical Description:1 Online-Ressource (276 Seiten)
ISBN:9781838676636
9781838676650