APA (7th ed.) Citation

Kumar, V., Malhotra, N. K., & Stewart, D. W. (2021). Marketing accountability for marketing and non-marketing outcomes. Emerald Publishing Limited.

Chicago Style (17th ed.) Citation

Kumar, V., Naresh K. Malhotra, and David W. Stewart. Marketing Accountability for Marketing and Non-marketing Outcomes. Bingley, U.K: Emerald Publishing Limited, 2021.

MLA (9th ed.) Citation

Kumar, V., et al. Marketing Accountability for Marketing and Non-marketing Outcomes. Emerald Publishing Limited, 2021.