Creativity and marketing: the fuel for success

Creativity and Marketing: The Fuel for Success presents a diverse collection of theoretical analysis, real world evidence, and case study applications to synthesize emerging studies on how creativity is important for marketing success. Exploring themes in strategic marketing , creativity in manageme...

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Bibliographic Details
Other Authors: Pantano, Eleonora
Format: eBook
Language:English
Published: Bingley, U.K. Emerald Publishing Limited 2021
Links:https://doi.org/10.1108/9781800713307
Summary:Creativity and Marketing: The Fuel for Success presents a diverse collection of theoretical analysis, real world evidence, and case study applications to synthesize emerging studies on how creativity is important for marketing success. Exploring themes in strategic marketing , creativity in management and communication as well as creativity in new product development, Creativity and Marketing examines a wide range of cutting-edge developments at the intersection of marketing and creative practice, including brand management, social media management, consumer behaviour, and value creation. This collection will bridge theory and practice in a fast moving and exciting field and will provide scholars of marketing, branding and consumer behaviour with lessons and strategies to implement in their own fields.
Item Description:Includes index.
Physical Description:1 Online-Ressource (224 Seiten)
ISBN:9781800713321