Saved in:
| Other Authors: | , |
|---|---|
| Format: | eBook |
| Language: | English |
| Published: |
Bingley, U.K.
Emerald Publishing Limited
2020
|
| Edition: | First edition. |
| Series: | The changing context of managing people
|
| Links: | https://doi.org/10.1108/9781800432208 |
| Summary: | This book is the first to compare the Asiatic Generation Z (born 1990-1995) in terms of country and culture specific drivers and characteristics based on interdisciplinary and international scientific research. Although Asia has been the focus of many articles and books on demographics, politics and economics, few authors understand in depth the behaviour of the young people in their roles as consumers and as new members of the working world. The New Generation Z in Asia: Dynamics, Differences, Digitalization explores how specific Asiatic cultures translate into a creative and innovative society in order to conduct business to adjust their recruitment and retention strategies, also examining how they attract and retain the best young talent in Asia. Written for academics and professionals in the fields of Management, Organizational Behaviour, Marketing, and Human Resource Management, this work examines a set of topics that describe societal and managerial feelings, goals, concerns and behaviours of a vast continent that stretches from East Asia through South Asia, Southeast Asia to Western Asia. |
| Item Description: | Includes index. |
| Physical Description: | 1 Online-Ressource (224 Seiten) |
| ISBN: | 9781800432208 9781800432222 |
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| spelling | The new generation Z in Asia dynamics, differences, digitalization edited by Elodie Gentina (IESEG School of Management, France) and Emma Parry (Cranfield School of Management, UK) First edition. Bingley, U.K. Emerald Publishing Limited 2020 ©2020 1 Online-Ressource (224 Seiten) txt c cr The changing context of managing people Includes index. This book is the first to compare the Asiatic Generation Z (born 1990-1995) in terms of country and culture specific drivers and characteristics based on interdisciplinary and international scientific research. Although Asia has been the focus of many articles and books on demographics, politics and economics, few authors understand in depth the behaviour of the young people in their roles as consumers and as new members of the working world. The New Generation Z in Asia: Dynamics, Differences, Digitalization explores how specific Asiatic cultures translate into a creative and innovative society in order to conduct business to adjust their recruitment and retention strategies, also examining how they attract and retain the best young talent in Asia. Written for academics and professionals in the fields of Management, Organizational Behaviour, Marketing, and Human Resource Management, this work examines a set of topics that describe societal and managerial feelings, goals, concerns and behaviours of a vast continent that stretches from East Asia through South Asia, Southeast Asia to Western Asia. Gentina, Elodie Parry, Emma Erscheint auch als Druck-Ausgabe 9781800432215 |
| spellingShingle | The new generation Z in Asia dynamics, differences, digitalization |
| title | The new generation Z in Asia dynamics, differences, digitalization |
| title_auth | The new generation Z in Asia dynamics, differences, digitalization |
| title_exact_search | The new generation Z in Asia dynamics, differences, digitalization |
| title_full | The new generation Z in Asia dynamics, differences, digitalization edited by Elodie Gentina (IESEG School of Management, France) and Emma Parry (Cranfield School of Management, UK) |
| title_fullStr | The new generation Z in Asia dynamics, differences, digitalization edited by Elodie Gentina (IESEG School of Management, France) and Emma Parry (Cranfield School of Management, UK) |
| title_full_unstemmed | The new generation Z in Asia dynamics, differences, digitalization edited by Elodie Gentina (IESEG School of Management, France) and Emma Parry (Cranfield School of Management, UK) |
| title_short | The new generation Z in Asia |
| title_sort | new generation z in asia dynamics differences digitalization |
| title_sub | dynamics, differences, digitalization |
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