Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Hoboken, New Jersey
John Wiley & Sons Inc.
2025
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| Subjects: | |
| Links: | https://learning.oreilly.com/library/view/-/9781394328888/?ar |
| Summary: | A proven blueprint for long-term operating success for entrepreneurs, marketers, sales leaders, and customer success teams In Go-To-Market Uncovered: How to Successfully Launch a Product and Drive Sustainable, Long-Term Revenue Growth, celebrated entrepreneur and go-to-market strategist Paul Sullivan delivers a hands-on discussion of the ARISE framework for bringing B2B SaaS, fintech, and tech-enabled businesses to market. The author shows you how to fully implement this framework in just 30 days. It offers a proven blueprint for long-term success you can apply to your own organization immediately, whether you work in a startup, a scale-up, or a large enterprise. Practical, scalable, and filled with foresight, every stage of the ARISE framework is designed to be thorough and agile, empowering your company to increase its ROI on tech investments and strategic initiatives. You'll also find: Explorations of critical key performance indicators outlining what exactly you need to keep track of and what can be safely disregarded Strategies for aligning your sales and marketing goals to create a unified customer journey Enlightening case studies that illustrate the most common challenges faced by companies and how to overcome them Packed with strategies, templates, worksheets, links to additional resources and reading materials, and valuable lessons, Go-To-Market Uncovered demonstrates how to anticipate potential market forces, position your firm relative to the competition, and overcome performance challenges with startling effectiveness. |
| Item Description: | Includes index. - Print version record |
| Physical Description: | 1 Online-Ressource illustrations |
| ISBN: | 9781394328918 1394328915 |
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| language | English |
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| spelling | Sullivan, Paul VerfasserIn aut Go-to-market uncovered how to successfully launch a product and drive sustainable, long-term revenue growth Paul Sullivan Hoboken, New Jersey John Wiley & Sons Inc. 2025 1 Online-Ressource illustrations Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier Includes index. - Print version record A proven blueprint for long-term operating success for entrepreneurs, marketers, sales leaders, and customer success teams In Go-To-Market Uncovered: How to Successfully Launch a Product and Drive Sustainable, Long-Term Revenue Growth, celebrated entrepreneur and go-to-market strategist Paul Sullivan delivers a hands-on discussion of the ARISE framework for bringing B2B SaaS, fintech, and tech-enabled businesses to market. The author shows you how to fully implement this framework in just 30 days. It offers a proven blueprint for long-term success you can apply to your own organization immediately, whether you work in a startup, a scale-up, or a large enterprise. Practical, scalable, and filled with foresight, every stage of the ARISE framework is designed to be thorough and agile, empowering your company to increase its ROI on tech investments and strategic initiatives. You'll also find: Explorations of critical key performance indicators outlining what exactly you need to keep track of and what can be safely disregarded Strategies for aligning your sales and marketing goals to create a unified customer journey Enlightening case studies that illustrate the most common challenges faced by companies and how to overcome them Packed with strategies, templates, worksheets, links to additional resources and reading materials, and valuable lessons, Go-To-Market Uncovered demonstrates how to anticipate potential market forces, position your firm relative to the competition, and overcome performance challenges with startling effectiveness. Industrial marketing Marketing Fintech Marketing industriel marketing |
| spellingShingle | Sullivan, Paul Go-to-market uncovered how to successfully launch a product and drive sustainable, long-term revenue growth Industrial marketing Marketing Fintech Marketing industriel marketing |
| title | Go-to-market uncovered how to successfully launch a product and drive sustainable, long-term revenue growth |
| title_auth | Go-to-market uncovered how to successfully launch a product and drive sustainable, long-term revenue growth |
| title_exact_search | Go-to-market uncovered how to successfully launch a product and drive sustainable, long-term revenue growth |
| title_full | Go-to-market uncovered how to successfully launch a product and drive sustainable, long-term revenue growth Paul Sullivan |
| title_fullStr | Go-to-market uncovered how to successfully launch a product and drive sustainable, long-term revenue growth Paul Sullivan |
| title_full_unstemmed | Go-to-market uncovered how to successfully launch a product and drive sustainable, long-term revenue growth Paul Sullivan |
| title_short | Go-to-market uncovered |
| title_sort | go to market uncovered how to successfully launch a product and drive sustainable long term revenue growth |
| title_sub | how to successfully launch a product and drive sustainable, long-term revenue growth |
| topic | Industrial marketing Marketing Fintech Marketing industriel marketing |
| topic_facet | Industrial marketing Marketing Fintech Marketing industriel marketing |
| work_keys_str_mv | AT sullivanpaul gotomarketuncoveredhowtosuccessfullylaunchaproductanddrivesustainablelongtermrevenuegrowth |