Customer 360: How Data, AI, and Trust Change Everything

Become more competitive by developing a superior customer experience through data, AI, and trust Customer 360: How Data, AI, and Trust Change Everything delivers key insight and vision on using emerging technologies to delight customers and become more competitive by providing a superior customer ex...

Ausführliche Beschreibung

Gespeichert in:
Bibliographische Detailangaben
Beteiligte Personen: Kihn, Martin (VerfasserIn), Chen Lin, Andrea (VerfasserIn)
Weitere beteiligte Personen: Gallagher, Dean (ErzählerIn)
Format: Elektronisch E-Book
Sprache:Englisch
Veröffentlicht: [Erscheinungsort nicht ermittelbar] Ascent Audio 2024
Ausgabe:Unabridged.
Schlagwörter:
Links:https://learning.oreilly.com/library/view/-/9781663749550/?ar
Zusammenfassung:Become more competitive by developing a superior customer experience through data, AI, and trust Customer 360: How Data, AI, and Trust Change Everything delivers key insight and vision on using emerging technologies to delight customers and become more competitive by providing a superior customer experience. This book helps listeners attract and engage their customers across channels and throughout their journey, from acquisition and onboarding, through service, upsell, retention, and win-back. To demonstrate the influence and importance of these ideas, this book contains a multitude of real-world case studies from companies in a range of industries, with business models, and at various stages of digital maturity. Listeners will learn about using exciting technologies like AI and GPT while building a commitment to ethical use, safety, and privacy through secure guardrails; organizing data around customers, prospects, and accounts--even if that data comes from many different sources in different formats; making new technologies an extension of your existing data investments so that both work better; choosing a strategy and implementation plan to minimize time-to-value and ensure success weighing build, buy, or partner; and handling internal stakeholders and dealing with change in a way that benefits the business.
Beschreibung:Audio book. - Online resource; title from title details screen (cloudLibrary, viewed November 28, 2024)
Umfang:1 online resource (1 sound file (08hr., 30min., 49sec.))
ISBN:9781663749550
1663749558