Word-of-mouth in contemporary Hollywood:

Word-of-Mouth in Contemporary Hollywood provides a unique insight into the potential for online communication to enable audiences to exert a greater impact on film industrial practices than ever before.

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Bibliographic Details
Main Author: Hewitt, Simon (Author)
Format: Electronic eBook
Language:English
Published: London Routledge 2023
Edition:1st.
Series:Routledge studies in media and cultural industries
Subjects:
Links:https://learning.oreilly.com/library/view/-/9781000917611/?ar
Summary:Word-of-Mouth in Contemporary Hollywood provides a unique insight into the potential for online communication to enable audiences to exert a greater impact on film industrial practices than ever before.
Item Description:<P>Introduction: What is Word-of-Mouth? </P><P>1. Word-of-Mouth and Bourdieu-economics </P><P>2. The Package-Unit-Fan System of Hollywood Film Financing </P><P>3. Grassroots Intermediaries and Contemporary Hollywood Film Marketing </P><P>4. Crowdsourced Cinema and the 'New' World of Hollywood Film Distribution </P><P>5. Please Turn Your Phones On: The Future of Hollywood Film Exhibition </P><P>Conclusion: The Gift Economy, Commodity Culture, and Word-of-Mouth</P>. - Includes bibliographical references and index. - Description based on CIP data; resource not viewed
Physical Description:1 Online-Ressource (224 Seiten) illustrations (black and white).
ISBN:9781000917611
1000917614
9781000917581
1000917584