Word-of-mouth in contemporary Hollywood - Hewitt, Simon (Routledge, 2023)
Introduction: What is Word-of-Mouth? 1. Word-of-Mouth and Bourdieu-economics 2. The Package-Unit-Fan System of Hollywood Film Financing 3. Grassroots Intermediaries and Contemporary Hollywood Film Marketing 4. Crowdsourced Cinema and the 'New' World of Hollywood Film Distribution 5. Please Turn Your Phones On: The Future of Hollywood Film Exhibition Conclusion: The Gift Economy, Commodity Culture, and Word-of-Mouth . - Includes bibliographical references and index. - Description based on CIP data; resource not viewed