Contemporary issues in marketing and consumer behaviour:
"This third edition of Contemporary Issues in Marketing and Consumer Behaviour has been revised and updated to reflect the fast-changing world we live in. The new state of the art chapter on digital marketing digs deeply into two new frontiers of marketing which have significant impact on conte...
Gespeichert in:
| Beteiligte Personen: | , , , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | Englisch |
| Veröffentlicht: |
Abingdon, Oxon New York, NY
Routledge
2023
|
| Ausgabe: | Third edition. |
| Schlagwörter: | |
| Links: | https://learning.oreilly.com/library/view/-/9781000898262/?ar |
| Zusammenfassung: | "This third edition of Contemporary Issues in Marketing and Consumer Behaviour has been revised and updated to reflect the fast-changing world we live in. The new state of the art chapter on digital marketing digs deeply into two new frontiers of marketing which have significant impact on contemporary social life: influencer marketing, and online gaming. Other new topics help us to understand how marketing can perpetuate local and global inequality through creating and sustaining hierarchies of knowledge and influencing norms of race, disability, gender and sexual orientation. Topics new to this edition include: Digital Markets and Marketing Hierarchies of Knowledge in Marketing Marketing Inequalities: Feminisms and intersectionalities The Ethics and Politics of Consumption New case studies include: Emerging Economy Brands The Fairtrade Brand Disappearing Influencers Decolonising the Media Written by four experts in the field, this popular text successfully links marketing theory with practice, locating marketing ideas and applications within wider global, social and economic contexts. It provides a complete and thought-provoking overview for postgraduate, MBA and advanced undergraduate modules in marketing and consumer behaviour and a useful resource for dissertation study at both undergraduate and postgraduate levels. Online resources include chapter-by-chapter PowerPoint slides"-- |
| Beschreibung: | Includes bibliographical references and index. - Description based on print version record and CIP data provided by publisher |
| Umfang: | 1 Online-Ressource |
| ISBN: | 9781003201151 1003201156 9781000898224 1000898229 9781000898262 1000898261 |
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| spelling | Parsons, Elizabeth VerfasserIn aut Contemporary issues in marketing and consumer behaviour Elizabeth Parons, Paule Maclaran, Andreas Chatzidakis, Rachel Ashman Third edition. Abingdon, Oxon New York, NY Routledge 2023 1 Online-Ressource Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier Includes bibliographical references and index. - Description based on print version record and CIP data provided by publisher "This third edition of Contemporary Issues in Marketing and Consumer Behaviour has been revised and updated to reflect the fast-changing world we live in. The new state of the art chapter on digital marketing digs deeply into two new frontiers of marketing which have significant impact on contemporary social life: influencer marketing, and online gaming. Other new topics help us to understand how marketing can perpetuate local and global inequality through creating and sustaining hierarchies of knowledge and influencing norms of race, disability, gender and sexual orientation. Topics new to this edition include: Digital Markets and Marketing Hierarchies of Knowledge in Marketing Marketing Inequalities: Feminisms and intersectionalities The Ethics and Politics of Consumption New case studies include: Emerging Economy Brands The Fairtrade Brand Disappearing Influencers Decolonising the Media Written by four experts in the field, this popular text successfully links marketing theory with practice, locating marketing ideas and applications within wider global, social and economic contexts. It provides a complete and thought-provoking overview for postgraduate, MBA and advanced undergraduate modules in marketing and consumer behaviour and a useful resource for dissertation study at both undergraduate and postgraduate levels. Online resources include chapter-by-chapter PowerPoint slides"-- Marketing Consumer behavior Consommateurs ; Comportement marketing Maclaran, Pauline VerfasserIn aut Chatzidakis, Andreas VerfasserIn aut Ashman, Rachel VerfasserIn aut 9781032061993 Erscheint auch als Druck-Ausgabe 9781032061993 |
| spellingShingle | Parsons, Elizabeth Maclaran, Pauline Chatzidakis, Andreas Ashman, Rachel Contemporary issues in marketing and consumer behaviour Marketing Consumer behavior Consommateurs ; Comportement marketing |
| title | Contemporary issues in marketing and consumer behaviour |
| title_auth | Contemporary issues in marketing and consumer behaviour |
| title_exact_search | Contemporary issues in marketing and consumer behaviour |
| title_full | Contemporary issues in marketing and consumer behaviour Elizabeth Parons, Paule Maclaran, Andreas Chatzidakis, Rachel Ashman |
| title_fullStr | Contemporary issues in marketing and consumer behaviour Elizabeth Parons, Paule Maclaran, Andreas Chatzidakis, Rachel Ashman |
| title_full_unstemmed | Contemporary issues in marketing and consumer behaviour Elizabeth Parons, Paule Maclaran, Andreas Chatzidakis, Rachel Ashman |
| title_short | Contemporary issues in marketing and consumer behaviour |
| title_sort | contemporary issues in marketing and consumer behaviour |
| topic | Marketing Consumer behavior Consommateurs ; Comportement marketing |
| topic_facet | Marketing Consumer behavior Consommateurs ; Comportement marketing |
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