Machine learning and generative AI for marketing: take your data-driven marketing strategies to the next level using Python
In the dynamic world of marketing, the integration of artificial intelligence (AI) and machine learning (ML) is no longer just an advantage--it's a necessity. Moreover, the rise of generative AI (GenAI) helps with the creation of highly personalized, engaging content that resonates with the tar...
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| Beteiligte Personen: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | Englisch |
| Veröffentlicht: |
Birmingham, UK
Packt Publishing Ltd.
2024
|
| Ausgabe: | [First edition]. |
| Schriftenreihe: | Expert insight
|
| Schlagwörter: | |
| Links: | https://learning.oreilly.com/library/view/-/9781835889404/?ar |
| Zusammenfassung: | In the dynamic world of marketing, the integration of artificial intelligence (AI) and machine learning (ML) is no longer just an advantage--it's a necessity. Moreover, the rise of generative AI (GenAI) helps with the creation of highly personalized, engaging content that resonates with the target audience. This book provides a comprehensive toolkit for harnessing the power of GenAI to craft marketing strategies that not only predict customer behaviors but also captivate and convert, leading to improved cost per acquisition, boosted conversion rates, and increased net sales. Starting with the basics of Python for data analysis and progressing to sophisticated ML and GenAI models, this book is your comprehensive guide to understanding and applying AI to enhance marketing strategies. Through engaging content & hands-on examples, you'll learn how to harness the capabilities of AI to unlock deep insights into customer behaviors, craft personalized marketing messages, and drive significant business growth. Additionally, you'll explore the ethical implications of AI, ensuring that your marketing strategies are not only effective but also responsible and compliant with current standards. By the conclusion of this book, you'll be equipped to design, launch, and manage marketing campaigns that are not only successful but also cutting-edge. |
| Beschreibung: | Includes bibliographical references and index |
| Umfang: | 1 Online-Ressource (482 Seiten) illustrations |
| ISBN: | 9781835889404 1835889409 |
Internformat
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| spelling | Hwang, Yoon Hyup VerfasserIn aut Machine learning and generative AI for marketing take your data-driven marketing strategies to the next level using Python Yoon Hyup Hwang, Nicholas C. Burtch [First edition]. Birmingham, UK Packt Publishing Ltd. 2024 1 Online-Ressource (482 Seiten) illustrations Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier Expert insight Includes bibliographical references and index In the dynamic world of marketing, the integration of artificial intelligence (AI) and machine learning (ML) is no longer just an advantage--it's a necessity. Moreover, the rise of generative AI (GenAI) helps with the creation of highly personalized, engaging content that resonates with the target audience. This book provides a comprehensive toolkit for harnessing the power of GenAI to craft marketing strategies that not only predict customer behaviors but also captivate and convert, leading to improved cost per acquisition, boosted conversion rates, and increased net sales. Starting with the basics of Python for data analysis and progressing to sophisticated ML and GenAI models, this book is your comprehensive guide to understanding and applying AI to enhance marketing strategies. Through engaging content & hands-on examples, you'll learn how to harness the capabilities of AI to unlock deep insights into customer behaviors, craft personalized marketing messages, and drive significant business growth. Additionally, you'll explore the ethical implications of AI, ensuring that your marketing strategies are not only effective but also responsible and compliant with current standards. By the conclusion of this book, you'll be equipped to design, launch, and manage marketing campaigns that are not only successful but also cutting-edge. Python (Computer program language) Artificial intelligence Marketing applications Python (Langage de programmation) Intelligence artificielle ; Applications en marketing Burtch, Nicholas C. VerfasserIn aut |
| spellingShingle | Hwang, Yoon Hyup Burtch, Nicholas C. Machine learning and generative AI for marketing take your data-driven marketing strategies to the next level using Python Python (Computer program language) Artificial intelligence Marketing applications Python (Langage de programmation) Intelligence artificielle ; Applications en marketing |
| title | Machine learning and generative AI for marketing take your data-driven marketing strategies to the next level using Python |
| title_auth | Machine learning and generative AI for marketing take your data-driven marketing strategies to the next level using Python |
| title_exact_search | Machine learning and generative AI for marketing take your data-driven marketing strategies to the next level using Python |
| title_full | Machine learning and generative AI for marketing take your data-driven marketing strategies to the next level using Python Yoon Hyup Hwang, Nicholas C. Burtch |
| title_fullStr | Machine learning and generative AI for marketing take your data-driven marketing strategies to the next level using Python Yoon Hyup Hwang, Nicholas C. Burtch |
| title_full_unstemmed | Machine learning and generative AI for marketing take your data-driven marketing strategies to the next level using Python Yoon Hyup Hwang, Nicholas C. Burtch |
| title_short | Machine learning and generative AI for marketing |
| title_sort | machine learning and generative ai for marketing take your data driven marketing strategies to the next level using python |
| title_sub | take your data-driven marketing strategies to the next level using Python |
| topic | Python (Computer program language) Artificial intelligence Marketing applications Python (Langage de programmation) Intelligence artificielle ; Applications en marketing |
| topic_facet | Python (Computer program language) Artificial intelligence Marketing applications Python (Langage de programmation) Intelligence artificielle ; Applications en marketing |
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