The new rules of marketing & PR: how to use content marketing, AI, social media, podcasting, video, and newsjacking to reach buyers directly
"The rapid growth of generative artificial intelligence tools from AI giants like OpenAI and Google, plus a host of smaller startups, is the most significant development in modern marketing and PR since the first edition of the book was published back in 2007. Marketers and PR professionals who...
Gespeichert in:
| Beteilige Person: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | Englisch |
| Veröffentlicht: |
Hoboken, New Jersey
John Wiley & Sons, Inc.
[2024]
|
| Ausgabe: | 9th edition. |
| Schlagwörter: | |
| Links: | https://learning.oreilly.com/library/view/-/9781394282166/?ar |
| Zusammenfassung: | "The rapid growth of generative artificial intelligence tools from AI giants like OpenAI and Google, plus a host of smaller startups, is the most significant development in modern marketing and PR since the first edition of the book was published back in 2007. Marketers and PR professionals who don't embrace these new technologies will quickly fall behind, putting them at a substantial competitive disadvantage compared to those who use these technologies skillfully. Therefore, the 9th edition is the most important update to the book yet. David Meerman Scott serves as an advisor to five AI companies and has used AI himself for years. In this new edition, he breaks through the hype to provide practical information and stories of success so readers can not only understand AI but also deploy AI tools in any size business. At the same time, while machines can certainly aid marketing in unprecedented ways, the 9th edition also shows why we need writers and designers and filmmakers and other creative people now more than ever. We learn insights about life from creatives in a way that AI never can--because AI can only build on what has come before. It's important to remember that we need human-centric communications to show how organizations are making people's lives better. In a world of AI, good communications, practiced by good humans, matters deeply."-- |
| Beschreibung: | Includes index. - Description based on online resource; title from digital title page (viewed on September 17, 2024) |
| Umfang: | 1 online resource (xvii, 462 pages) |
| ISBN: | 9781394282180 1394282184 9781394282173 1394282176 9781394282166 |
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| spelling | Scott, David Meerman VerfasserIn aut The new rules of marketing & PR how to use content marketing, AI, social media, podcasting, video, and newsjacking to reach buyers directly David Meerman Scott New rules of marketing and public relations How to use content marketing, artificial intelligence, social media, podcasting, video, and newsjacking to reach buyers directly 9th edition. Hoboken, New Jersey John Wiley & Sons, Inc. [2024] 1 online resource (xvii, 462 pages) Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier Includes index. - Description based on online resource; title from digital title page (viewed on September 17, 2024) "The rapid growth of generative artificial intelligence tools from AI giants like OpenAI and Google, plus a host of smaller startups, is the most significant development in modern marketing and PR since the first edition of the book was published back in 2007. Marketers and PR professionals who don't embrace these new technologies will quickly fall behind, putting them at a substantial competitive disadvantage compared to those who use these technologies skillfully. Therefore, the 9th edition is the most important update to the book yet. David Meerman Scott serves as an advisor to five AI companies and has used AI himself for years. In this new edition, he breaks through the hype to provide practical information and stories of success so readers can not only understand AI but also deploy AI tools in any size business. At the same time, while machines can certainly aid marketing in unprecedented ways, the 9th edition also shows why we need writers and designers and filmmakers and other creative people now more than ever. We learn insights about life from creatives in a way that AI never can--because AI can only build on what has come before. It's important to remember that we need human-centric communications to show how organizations are making people's lives better. In a world of AI, good communications, practiced by good humans, matters deeply."-- Internet marketing Internet in public relations Marketing sur Internet Internet dans les relations publiques 9781394282166 Erscheint auch als Druck-Ausgabe 9781394282166 |
| spellingShingle | Scott, David Meerman The new rules of marketing & PR how to use content marketing, AI, social media, podcasting, video, and newsjacking to reach buyers directly Internet marketing Internet in public relations Marketing sur Internet Internet dans les relations publiques |
| title | The new rules of marketing & PR how to use content marketing, AI, social media, podcasting, video, and newsjacking to reach buyers directly |
| title_alt | New rules of marketing and public relations How to use content marketing, artificial intelligence, social media, podcasting, video, and newsjacking to reach buyers directly |
| title_auth | The new rules of marketing & PR how to use content marketing, AI, social media, podcasting, video, and newsjacking to reach buyers directly |
| title_exact_search | The new rules of marketing & PR how to use content marketing, AI, social media, podcasting, video, and newsjacking to reach buyers directly |
| title_full | The new rules of marketing & PR how to use content marketing, AI, social media, podcasting, video, and newsjacking to reach buyers directly David Meerman Scott |
| title_fullStr | The new rules of marketing & PR how to use content marketing, AI, social media, podcasting, video, and newsjacking to reach buyers directly David Meerman Scott |
| title_full_unstemmed | The new rules of marketing & PR how to use content marketing, AI, social media, podcasting, video, and newsjacking to reach buyers directly David Meerman Scott |
| title_short | The new rules of marketing & PR |
| title_sort | new rules of marketing pr how to use content marketing ai social media podcasting video and newsjacking to reach buyers directly |
| title_sub | how to use content marketing, AI, social media, podcasting, video, and newsjacking to reach buyers directly |
| topic | Internet marketing Internet in public relations Marketing sur Internet Internet dans les relations publiques |
| topic_facet | Internet marketing Internet in public relations Marketing sur Internet Internet dans les relations publiques |
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