APA (7th ed.) Citation

Scott, D. M. (2024). The new rules of marketing & PR: How to use content marketing, AI, social media, podcasting, video, and newsjacking to reach buyers directly (9th edition.). John Wiley & Sons, Inc.

Chicago Style (17th ed.) Citation

Scott, David Meerman. The New Rules of Marketing & PR: How to Use Content Marketing, AI, Social Media, Podcasting, Video, and Newsjacking to Reach Buyers Directly. 9th edition. Hoboken, New Jersey: John Wiley & Sons, Inc, 2024.

MLA (9th ed.) Citation

Scott, David Meerman. The New Rules of Marketing & PR: How to Use Content Marketing, AI, Social Media, Podcasting, Video, and Newsjacking to Reach Buyers Directly. 9th edition. John Wiley & Sons, Inc, 2024.