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| Main Authors: | , |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Hoboken
Wiley
2016
|
| Edition: | Eighth edition. |
| Subjects: | |
| Links: | https://learning.oreilly.com/library/view/-/9781119217138/?ar |
| Summary: | In this text, the process of marketing planning - from initial assessment of a company's business plan to the steps necessary to ensure a company achieves its profit targets - is fully explained. |
| Item Description: | Revised edition of the authors' Marketing plans, 2011. - Includes bibliographical references and index. - Print version record |
| Physical Description: | 1 Online-Ressource |
| ISBN: | 9781119309895 1119309891 9781119217176 1119217172 9781119217183 1119217180 9781119217138 |
Staff View
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| discipline | Wirtschaftswissenschaften |
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| id | ZDB-30-ORH-108524469 |
| illustrated | Not Illustrated |
| indexdate | 2025-06-25T12:16:11Z |
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| isbn | 9781119309895 1119309891 9781119217176 1119217172 9781119217183 1119217180 9781119217138 |
| language | English |
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| spelling | McDonald, Malcolm VerfasserIn aut Marketing plans how to prepare them, how to profit from them Malcolm McDonald, Hugh Wilson Eighth edition. Hoboken Wiley 2016 1 Online-Ressource Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier Revised edition of the authors' Marketing plans, 2011. - Includes bibliographical references and index. - Print version record In this text, the process of marketing planning - from initial assessment of a company's business plan to the steps necessary to ensure a company achieves its profit targets - is fully explained. Marketing Management Marketing Planning Marketing ; Gestion Marketing ; Planification BUSINESS & ECONOMICS ; Industrial Management BUSINESS & ECONOMICS ; Management BUSINESS & ECONOMICS ; Management Science BUSINESS & ECONOMICS ; Organizational Behavior Marketing ; Management Marketing ; Planning Wilson, Hugh 1962- VerfasserIn aut 9781119217138 Erscheint auch als Druck-Ausgabe 9781119217138 |
| spellingShingle | McDonald, Malcolm Wilson, Hugh 1962- Marketing plans how to prepare them, how to profit from them Marketing Management Marketing Planning Marketing ; Gestion Marketing ; Planification BUSINESS & ECONOMICS ; Industrial Management BUSINESS & ECONOMICS ; Management BUSINESS & ECONOMICS ; Management Science BUSINESS & ECONOMICS ; Organizational Behavior Marketing ; Management Marketing ; Planning |
| title | Marketing plans how to prepare them, how to profit from them |
| title_auth | Marketing plans how to prepare them, how to profit from them |
| title_exact_search | Marketing plans how to prepare them, how to profit from them |
| title_full | Marketing plans how to prepare them, how to profit from them Malcolm McDonald, Hugh Wilson |
| title_fullStr | Marketing plans how to prepare them, how to profit from them Malcolm McDonald, Hugh Wilson |
| title_full_unstemmed | Marketing plans how to prepare them, how to profit from them Malcolm McDonald, Hugh Wilson |
| title_short | Marketing plans |
| title_sort | marketing plans how to prepare them how to profit from them |
| title_sub | how to prepare them, how to profit from them |
| topic | Marketing Management Marketing Planning Marketing ; Gestion Marketing ; Planification BUSINESS & ECONOMICS ; Industrial Management BUSINESS & ECONOMICS ; Management BUSINESS & ECONOMICS ; Management Science BUSINESS & ECONOMICS ; Organizational Behavior Marketing ; Management Marketing ; Planning |
| topic_facet | Marketing Management Marketing Planning Marketing ; Gestion Marketing ; Planification BUSINESS & ECONOMICS ; Industrial Management BUSINESS & ECONOMICS ; Management BUSINESS & ECONOMICS ; Management Science BUSINESS & ECONOMICS ; Organizational Behavior Marketing ; Management Marketing ; Planning |
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