Big data in practice: how 45 successful companies used big data analytics to deliver extraordinary
"The best-selling author of Big Data is back, this time with a unique and in-depth insight into how specific companies use big data. Big data is on the tip of everyone's tongue. Everyone understands its power and importance, but many fail to grasp the actionable steps and resources require...
Gespeichert in:
| Beteilige Person: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | Englisch |
| Veröffentlicht: |
West Sussex, United Kingdon
John Wiley and Sons Ltd
2016
|
| Schlagwörter: | |
| Links: | https://learning.oreilly.com/library/view/-/9781119231387/?ar |
| Zusammenfassung: | "The best-selling author of Big Data is back, this time with a unique and in-depth insight into how specific companies use big data. Big data is on the tip of everyone's tongue. Everyone understands its power and importance, but many fail to grasp the actionable steps and resources required to utilise it effectively. This book fills the knowledge gap by showing how major companies are using big data every day, from an up-close, on-the-ground perspective. From technology, media and retail, to sport teams, government agencies and financial institutions, learn the actual strategies and processes being used to learn about customers, improve manufacturing, spur innovation, improve safety and so much more. Organised for easy dip-in navigation, each chapter follows the same structure to give you the information you need quickly. For each company profiled, learn what data was used, what problem it solved and the processes put it place to make it practical, as well as the technical details, challenges and lessons learned from each unique scenario. Learn how predictive analytics helps Amazon, Target, John Deere and Apple understand their customers Discover how big data is behind the success of Walmart, LinkedIn, Microsoft and more Learn how big data is changing medicine, law enforcement, hospitality, fashion, science and banking Develop your own big data strategy by accessing additional reading materials at the end of each chapter "-- |
| Beschreibung: | Includes index. - Print version record and CIP data provided by publisher |
| Umfang: | 1 Online-Ressource |
| ISBN: | 9781119231394 1119231396 9781119231417 1119231418 9781119278825 1119278821 9781119231387 |
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| spelling | Marr, Bernard VerfasserIn aut Big data in practice how 45 successful companies used big data analytics to deliver extraordinary Bernard Marr West Sussex, United Kingdon John Wiley and Sons Ltd 2016 1 Online-Ressource Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier Includes index. - Print version record and CIP data provided by publisher "The best-selling author of Big Data is back, this time with a unique and in-depth insight into how specific companies use big data. Big data is on the tip of everyone's tongue. Everyone understands its power and importance, but many fail to grasp the actionable steps and resources required to utilise it effectively. This book fills the knowledge gap by showing how major companies are using big data every day, from an up-close, on-the-ground perspective. From technology, media and retail, to sport teams, government agencies and financial institutions, learn the actual strategies and processes being used to learn about customers, improve manufacturing, spur innovation, improve safety and so much more. Organised for easy dip-in navigation, each chapter follows the same structure to give you the information you need quickly. For each company profiled, learn what data was used, what problem it solved and the processes put it place to make it practical, as well as the technical details, challenges and lessons learned from each unique scenario. Learn how predictive analytics helps Amazon, Target, John Deere and Apple understand their customers Discover how big data is behind the success of Walmart, LinkedIn, Microsoft and more Learn how big data is changing medicine, law enforcement, hospitality, fashion, science and banking Develop your own big data strategy by accessing additional reading materials at the end of each chapter "-- Consumer behavior Strategic planning Big data Consommateurs ; Comportement Planification stratégique Données volumineuses BUSINESS & ECONOMICS ; General BUSINESS & ECONOMICS ; Strategic Planning BUSINESS & ECONOMICS ; Consumer Behavior 9781119231387 Erscheint auch als Druck-Ausgabe 9781119231387 |
| spellingShingle | Marr, Bernard Big data in practice how 45 successful companies used big data analytics to deliver extraordinary Consumer behavior Strategic planning Big data Consommateurs ; Comportement Planification stratégique Données volumineuses BUSINESS & ECONOMICS ; General BUSINESS & ECONOMICS ; Strategic Planning BUSINESS & ECONOMICS ; Consumer Behavior |
| title | Big data in practice how 45 successful companies used big data analytics to deliver extraordinary |
| title_auth | Big data in practice how 45 successful companies used big data analytics to deliver extraordinary |
| title_exact_search | Big data in practice how 45 successful companies used big data analytics to deliver extraordinary |
| title_full | Big data in practice how 45 successful companies used big data analytics to deliver extraordinary Bernard Marr |
| title_fullStr | Big data in practice how 45 successful companies used big data analytics to deliver extraordinary Bernard Marr |
| title_full_unstemmed | Big data in practice how 45 successful companies used big data analytics to deliver extraordinary Bernard Marr |
| title_short | Big data in practice |
| title_sort | big data in practice how 45 successful companies used big data analytics to deliver extraordinary |
| title_sub | how 45 successful companies used big data analytics to deliver extraordinary |
| topic | Consumer behavior Strategic planning Big data Consommateurs ; Comportement Planification stratégique Données volumineuses BUSINESS & ECONOMICS ; General BUSINESS & ECONOMICS ; Strategic Planning BUSINESS & ECONOMICS ; Consumer Behavior |
| topic_facet | Consumer behavior Strategic planning Big data Consommateurs ; Comportement Planification stratégique Données volumineuses BUSINESS & ECONOMICS ; General BUSINESS & ECONOMICS ; Strategic Planning BUSINESS & ECONOMICS ; Consumer Behavior |
| work_keys_str_mv | AT marrbernard bigdatainpracticehow45successfulcompaniesusedbigdataanalyticstodeliverextraordinary |