Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Chichester, West Sussex, UK
Wiley Blackwell
2015
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| Series: | RGS-IBG book series
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| Subjects: | |
| Links: | https://learning.oreilly.com/library/view/-/9781118556276/?ar |
| Summary: | "Andy Pike has given us a deeply researched and much needed analysis of the ways in which brands and branding are intertwined with space and place. Through a series of revelatory case studies of products and their places of origin, we learn how spatial context matters in the production of branded meaning and value. Origination will be an essential resource for scholars of branding, geography, cultural studies, and the contemporary global economy."--Miriam Greenberg, Associate Professor of Sociology, University of California Santa Cruz, USA 'The symbolic landscape of late capitalism is cl |
| Item Description: | Includes bibliographical references and index. - Online resource; title from PDF title page (John Wiley, viewed April 20, 2015) |
| Physical Description: | 1 Online-Ressource |
| ISBN: | 9781118556313 1118556313 9781118556399 1118556399 9781118556276 1118556275 |
Staff View
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| id | ZDB-30-ORH-108522903 |
| illustrated | Not Illustrated |
| indexdate | 2025-06-25T12:16:12Z |
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| isbn | 9781118556313 1118556313 9781118556399 1118556399 9781118556276 1118556275 |
| language | English |
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| spelling | Pike, Andy 1968- VerfasserIn aut Origination the geographies of brands and branding Andy Pike Chichester, West Sussex, UK Wiley Blackwell 2015 1 Online-Ressource Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier RGS-IBG book series Includes bibliographical references and index. - Online resource; title from PDF title page (John Wiley, viewed April 20, 2015) "Andy Pike has given us a deeply researched and much needed analysis of the ways in which brands and branding are intertwined with space and place. Through a series of revelatory case studies of products and their places of origin, we learn how spatial context matters in the production of branded meaning and value. Origination will be an essential resource for scholars of branding, geography, cultural studies, and the contemporary global economy."--Miriam Greenberg, Associate Professor of Sociology, University of California Santa Cruz, USA 'The symbolic landscape of late capitalism is cl Commercial geography Branding (Marketing) Géographie commerciale Stratégie de marque branding BUSINESS & ECONOMICS ; Industrial Management BUSINESS & ECONOMICS ; Management BUSINESS & ECONOMICS ; Management Science BUSINESS & ECONOMICS ; Organizational Behavior 9781118556405 Erscheint auch als Druck-Ausgabe 9781118556405 |
| spellingShingle | Pike, Andy 1968- Origination the geographies of brands and branding Commercial geography Branding (Marketing) Géographie commerciale Stratégie de marque branding BUSINESS & ECONOMICS ; Industrial Management BUSINESS & ECONOMICS ; Management BUSINESS & ECONOMICS ; Management Science BUSINESS & ECONOMICS ; Organizational Behavior |
| title | Origination the geographies of brands and branding |
| title_auth | Origination the geographies of brands and branding |
| title_exact_search | Origination the geographies of brands and branding |
| title_full | Origination the geographies of brands and branding Andy Pike |
| title_fullStr | Origination the geographies of brands and branding Andy Pike |
| title_full_unstemmed | Origination the geographies of brands and branding Andy Pike |
| title_short | Origination |
| title_sort | origination the geographies of brands and branding |
| title_sub | the geographies of brands and branding |
| topic | Commercial geography Branding (Marketing) Géographie commerciale Stratégie de marque branding BUSINESS & ECONOMICS ; Industrial Management BUSINESS & ECONOMICS ; Management BUSINESS & ECONOMICS ; Management Science BUSINESS & ECONOMICS ; Organizational Behavior |
| topic_facet | Commercial geography Branding (Marketing) Géographie commerciale Stratégie de marque branding BUSINESS & ECONOMICS ; Industrial Management BUSINESS & ECONOMICS ; Management BUSINESS & ECONOMICS ; Management Science BUSINESS & ECONOMICS ; Organizational Behavior |
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