Service-ability: create a customer centric culture and gain competitive advantage
Ostensibly, customer service lies in the area of marketing and strategy, however Service-Ability is also about management and organizational behaviour, and the book ranges deeply into these areas to make its point. The scope of Marketing has changed in the last ten years and the books key argument i...
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| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Chichester, West Sussex, United Kingdom
Wiley
2013
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| Subjects: | |
| Links: | https://learning.oreilly.com/library/view/-/9781118457856/?ar |
| Summary: | Ostensibly, customer service lies in the area of marketing and strategy, however Service-Ability is also about management and organizational behaviour, and the book ranges deeply into these areas to make its point. The scope of Marketing has changed in the last ten years and the books key argument is the need to re-think the way we structure, manage, lead and organize our corporate bodies to be better able to achieve total customer centricity and develop lasting relationships with customers. |
| Item Description: | Includes bibliographical references and index |
| Physical Description: | 1 Online-Ressource (xvi, 261 Seiten) |
| ISBN: | 9781118457870 1118457870 9781118457856 1118457854 1283835207 9781283835206 1119208351 9781119208358 |
Staff View
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| spelling | Robson, Kevin VerfasserIn aut Service-ability create a customer centric culture and gain competitive advantage Kevin Robson Chichester, West Sussex, United Kingdom Wiley 2013 1 Online-Ressource (xvi, 261 Seiten) Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier Includes bibliographical references and index Ostensibly, customer service lies in the area of marketing and strategy, however Service-Ability is also about management and organizational behaviour, and the book ranges deeply into these areas to make its point. The scope of Marketing has changed in the last ten years and the books key argument is the need to re-think the way we structure, manage, lead and organize our corporate bodies to be better able to achieve total customer centricity and develop lasting relationships with customers. English. Customer services Consumer satisfaction Leadership Service à la clientèle Consommateurs ; Satisfaction 9781118345566 Erscheint auch als Druck-Ausgabe 9781118345566 |
| spellingShingle | Robson, Kevin Service-ability create a customer centric culture and gain competitive advantage Customer services Consumer satisfaction Leadership Service à la clientèle Consommateurs ; Satisfaction |
| title | Service-ability create a customer centric culture and gain competitive advantage |
| title_auth | Service-ability create a customer centric culture and gain competitive advantage |
| title_exact_search | Service-ability create a customer centric culture and gain competitive advantage |
| title_full | Service-ability create a customer centric culture and gain competitive advantage Kevin Robson |
| title_fullStr | Service-ability create a customer centric culture and gain competitive advantage Kevin Robson |
| title_full_unstemmed | Service-ability create a customer centric culture and gain competitive advantage Kevin Robson |
| title_short | Service-ability |
| title_sort | service ability create a customer centric culture and gain competitive advantage |
| title_sub | create a customer centric culture and gain competitive advantage |
| topic | Customer services Consumer satisfaction Leadership Service à la clientèle Consommateurs ; Satisfaction |
| topic_facet | Customer services Consumer satisfaction Leadership Service à la clientèle Consommateurs ; Satisfaction |
| work_keys_str_mv | AT robsonkevin serviceabilitycreateacustomercentriccultureandgaincompetitiveadvantage |