Advertising, brands and consumer behaviour: the Indian context
There have been a number of books published on consumer behaviour and advertising. Therefore, at the outset, we will address the question 'What is going to be new about this book?' Newness in our view is based on the context in which an offering is perceived. While there are several offeri...
Gespeichert in:
| Beteiligte Personen: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | Englisch |
| Veröffentlicht: |
Uttar Pradesh, India
Pearson India
[2024]
|
| Ausgabe: | [First edition]. |
| Schlagwörter: | |
| Links: | https://learning.oreilly.com/library/view/-/9789361599941/?ar |
| Zusammenfassung: | There have been a number of books published on consumer behaviour and advertising. Therefore, at the outset, we will address the question 'What is going to be new about this book?' Newness in our view is based on the context in which an offering is perceived. While there are several offerings (books) on the subject of consumer behaviour or advertising, the proposition of this book is that we introduce the reader to several concepts of consumer behaviour through advertisements that are drawn from the Indian context. We have included several leading brands and discussed them from the perspective of the Indian context. 1 This book's proposition also includes providing the content in a manner that will appeal to working executives who have the aspiration to learn but have not had the opportunity to do so in a formal environment. In sum, we believe that this book is unique in its own right. The other important aspect associated with this book is its usefulness to students of all levels of business schools. This book serves the important function of providing conceptual linkages that can be comprehended in a simple manner. Such an understanding is likely to provide students of marketing with the motivation to go through a textbook associated with consumer behaviour and/or advertising. |
| Beschreibung: | Includes bibliographical references and index |
| Umfang: | 1 Online-Ressource (288 Seiten) |
| ISBN: | 9789361599941 9361599941 |
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| 520 | |a There have been a number of books published on consumer behaviour and advertising. Therefore, at the outset, we will address the question 'What is going to be new about this book?' Newness in our view is based on the context in which an offering is perceived. While there are several offerings (books) on the subject of consumer behaviour or advertising, the proposition of this book is that we introduce the reader to several concepts of consumer behaviour through advertisements that are drawn from the Indian context. We have included several leading brands and discussed them from the perspective of the Indian context. 1 This book's proposition also includes providing the content in a manner that will appeal to working executives who have the aspiration to learn but have not had the opportunity to do so in a formal environment. In sum, we believe that this book is unique in its own right. The other important aspect associated with this book is its usefulness to students of all levels of business schools. This book serves the important function of providing conceptual linkages that can be comprehended in a simple manner. Such an understanding is likely to provide students of marketing with the motivation to go through a textbook associated with consumer behaviour and/or advertising. | ||
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| id | ZDB-30-ORH-104369620 |
| illustrated | Not Illustrated |
| indexdate | 2025-01-17T11:22:12Z |
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| isbn | 9789361599941 9361599941 |
| language | English |
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| spelling | Ramesh Kumar, S. VerfasserIn aut Advertising, brands and consumer behaviour the Indian context S. Ramesh Kumar, Anup Krishnamurthy [First edition]. Uttar Pradesh, India Pearson India [2024] 1 Online-Ressource (288 Seiten) Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier Includes bibliographical references and index There have been a number of books published on consumer behaviour and advertising. Therefore, at the outset, we will address the question 'What is going to be new about this book?' Newness in our view is based on the context in which an offering is perceived. While there are several offerings (books) on the subject of consumer behaviour or advertising, the proposition of this book is that we introduce the reader to several concepts of consumer behaviour through advertisements that are drawn from the Indian context. We have included several leading brands and discussed them from the perspective of the Indian context. 1 This book's proposition also includes providing the content in a manner that will appeal to working executives who have the aspiration to learn but have not had the opportunity to do so in a formal environment. In sum, we believe that this book is unique in its own right. The other important aspect associated with this book is its usefulness to students of all levels of business schools. This book serves the important function of providing conceptual linkages that can be comprehended in a simple manner. Such an understanding is likely to provide students of marketing with the motivation to go through a textbook associated with consumer behaviour and/or advertising. Branding (Marketing) India Customer relations Stratégie de marque ; Inde Krishnamurhty, Anup VerfasserIn aut |
| spellingShingle | Ramesh Kumar, S. Krishnamurhty, Anup Advertising, brands and consumer behaviour the Indian context Branding (Marketing) India Customer relations Stratégie de marque ; Inde |
| title | Advertising, brands and consumer behaviour the Indian context |
| title_auth | Advertising, brands and consumer behaviour the Indian context |
| title_exact_search | Advertising, brands and consumer behaviour the Indian context |
| title_full | Advertising, brands and consumer behaviour the Indian context S. Ramesh Kumar, Anup Krishnamurthy |
| title_fullStr | Advertising, brands and consumer behaviour the Indian context S. Ramesh Kumar, Anup Krishnamurthy |
| title_full_unstemmed | Advertising, brands and consumer behaviour the Indian context S. Ramesh Kumar, Anup Krishnamurthy |
| title_short | Advertising, brands and consumer behaviour |
| title_sort | advertising brands and consumer behaviour the indian context |
| title_sub | the Indian context |
| topic | Branding (Marketing) India Customer relations Stratégie de marque ; Inde |
| topic_facet | Branding (Marketing) India Customer relations Stratégie de marque ; Inde |
| work_keys_str_mv | AT rameshkumars advertisingbrandsandconsumerbehaviourtheindiancontext AT krishnamurhtyanup advertisingbrandsandconsumerbehaviourtheindiancontext |