Saved in:
| Other Authors: | , |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Abingdon, Oxon New York, NY
Routledge
2023
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| Subjects: | |
| Links: | https://learning.oreilly.com/library/view/-/9781000892888/?ar |
| Summary: | "Digital Pricing Strategy provides a best practice overview of how companies design, analyse and execute digital pricing strategies. Bringing together insights from academic and professional experts globally, the text covers essential areas of the value and pricing of data, platform pricing, pricing of subscriptions and monetization of the global environment. Case studies, examples and interviews from leading organizations, including Zuora, Honeywell, Relayr, Alcatel Lucent, ABB, Thales and General Electric, illustrate key concepts in practice. To aid student learning, chapter objectives, summaries and key questions feature in every chapter, alongside PowerPoint slides and a test bank available online for lecturers. Comprehensive and applied in its approach, this text provides postgraduate, MBA and Executive Education students with an understanding of the capabilities, processes and tools that enable executives to effectively implement digital transformations and capture value from digital innovations"-- |
| Item Description: | Includes bibliographical references and index. - Description based on print version record |
| Physical Description: | 1 online resource (272 pages illustrations (black and white.) |
| ISBN: | 9781003226192 1003226191 9781000892888 1000892883 |
Staff View
MARC
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| id | ZDB-30-ORH-104367911 |
| illustrated | Illustrated |
| indexdate | 2025-05-28T09:46:54Z |
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| language | English |
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| physical | 1 online resource (272 pages illustrations (black and white.) |
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| publisher | Routledge |
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| spelling | Digital pricing strategy capturing value from digital innovations edited by Stephan M. Liozu and Andreas Hinterhuber Abingdon, Oxon New York, NY Routledge 2023 1 online resource (272 pages illustrations (black and white.) Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier Includes bibliographical references and index. - Description based on print version record "Digital Pricing Strategy provides a best practice overview of how companies design, analyse and execute digital pricing strategies. Bringing together insights from academic and professional experts globally, the text covers essential areas of the value and pricing of data, platform pricing, pricing of subscriptions and monetization of the global environment. Case studies, examples and interviews from leading organizations, including Zuora, Honeywell, Relayr, Alcatel Lucent, ABB, Thales and General Electric, illustrate key concepts in practice. To aid student learning, chapter objectives, summaries and key questions feature in every chapter, alongside PowerPoint slides and a test bank available online for lecturers. Comprehensive and applied in its approach, this text provides postgraduate, MBA and Executive Education students with an understanding of the capabilities, processes and tools that enable executives to effectively implement digital transformations and capture value from digital innovations"-- Pricing Value Marketing Technological innovations Strategic planning Prix ; Fixation Valeur Marketing ; Innovations Planification stratégique value (economic concept) Marketing ; Technological innovations Liozu, Stephan HerausgeberIn edt Hinterhuber, Andreas HerausgeberIn edt 9781003226192 Erscheint auch als Druck-Ausgabe 9781003226192 |
| spellingShingle | Digital pricing strategy capturing value from digital innovations Pricing Value Marketing Technological innovations Strategic planning Prix ; Fixation Valeur Marketing ; Innovations Planification stratégique value (economic concept) Marketing ; Technological innovations |
| title | Digital pricing strategy capturing value from digital innovations |
| title_auth | Digital pricing strategy capturing value from digital innovations |
| title_exact_search | Digital pricing strategy capturing value from digital innovations |
| title_full | Digital pricing strategy capturing value from digital innovations edited by Stephan M. Liozu and Andreas Hinterhuber |
| title_fullStr | Digital pricing strategy capturing value from digital innovations edited by Stephan M. Liozu and Andreas Hinterhuber |
| title_full_unstemmed | Digital pricing strategy capturing value from digital innovations edited by Stephan M. Liozu and Andreas Hinterhuber |
| title_short | Digital pricing strategy |
| title_sort | digital pricing strategy capturing value from digital innovations |
| title_sub | capturing value from digital innovations |
| topic | Pricing Value Marketing Technological innovations Strategic planning Prix ; Fixation Valeur Marketing ; Innovations Planification stratégique value (economic concept) Marketing ; Technological innovations |
| topic_facet | Pricing Value Marketing Technological innovations Strategic planning Prix ; Fixation Valeur Marketing ; Innovations Planification stratégique value (economic concept) Marketing ; Technological innovations |
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