Marketing plans: profitable strategies in the digital age
"This book is in its 8th edition and has sold thousands of copies over many years The topic of marketing planning is on every curriculum in the world and this is the accepted, standard text on the topic. New world leading material on customer experience management drawing on several years resea...
Gespeichert in:
| Beteiligte Personen: | , , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | Englisch |
| Veröffentlicht: |
Hoboken, NJ
Wiley
2024
|
| Ausgabe: | Ninth edition. |
| Schlagwörter: | |
| Links: | https://learning.oreilly.com/library/view/-/9781394177103/?ar |
| Zusammenfassung: | "This book is in its 8th edition and has sold thousands of copies over many years The topic of marketing planning is on every curriculum in the world and this is the accepted, standard text on the topic. New world leading material on customer experience management drawing on several years research with experience leading blue-chips in Cranfield and Warwick. The authors are publishing on that in the world's top marketing journals, so aiding adoption"-- |
| Beschreibung: | Revised edition of Marketing plans, 2016. - Includes index. - Description based on print version record and CIP data provided by publisher; resource not viewed |
| Umfang: | 1 Online-Ressource |
| ISBN: | 9781394187300 1394187300 9781394187317 1394187319 9781394177103 |
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| illustrated | Not Illustrated |
| indexdate | 2025-01-17T11:22:13Z |
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| isbn | 9781394187300 1394187300 9781394187317 1394187319 9781394177103 |
| language | English |
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| spelling | McDonald, Malcolm VerfasserIn aut Marketing plans profitable strategies in the digital age Malcolm McDonald, Hugh Wilson, Dave Chaffey Ninth edition. 2403 Hoboken, NJ Wiley 2024 1 Online-Ressource Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier Revised edition of Marketing plans, 2016. - Includes index. - Description based on print version record and CIP data provided by publisher; resource not viewed "This book is in its 8th edition and has sold thousands of copies over many years The topic of marketing planning is on every curriculum in the world and this is the accepted, standard text on the topic. New world leading material on customer experience management drawing on several years research with experience leading blue-chips in Cranfield and Warwick. The authors are publishing on that in the world's top marketing journals, so aiding adoption"-- Marketing Management Marketing Planning Marketing ; Gestion Marketing ; Planification Marketing ; Management Marketing ; Planning Wilson, Hugh 1962- VerfasserIn aut Chaffey, Dave 1963- VerfasserIn aut 9781394177103 Erscheint auch als Druck-Ausgabe 9781394177103 |
| spellingShingle | McDonald, Malcolm Wilson, Hugh 1962- Chaffey, Dave 1963- Marketing plans profitable strategies in the digital age Marketing Management Marketing Planning Marketing ; Gestion Marketing ; Planification Marketing ; Management Marketing ; Planning |
| title | Marketing plans profitable strategies in the digital age |
| title_auth | Marketing plans profitable strategies in the digital age |
| title_exact_search | Marketing plans profitable strategies in the digital age |
| title_full | Marketing plans profitable strategies in the digital age Malcolm McDonald, Hugh Wilson, Dave Chaffey |
| title_fullStr | Marketing plans profitable strategies in the digital age Malcolm McDonald, Hugh Wilson, Dave Chaffey |
| title_full_unstemmed | Marketing plans profitable strategies in the digital age Malcolm McDonald, Hugh Wilson, Dave Chaffey |
| title_short | Marketing plans |
| title_sort | marketing plans profitable strategies in the digital age |
| title_sub | profitable strategies in the digital age |
| topic | Marketing Management Marketing Planning Marketing ; Gestion Marketing ; Planification Marketing ; Management Marketing ; Planning |
| topic_facet | Marketing Management Marketing Planning Marketing ; Gestion Marketing ; Planification Marketing ; Management Marketing ; Planning |
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