Sales and distribution management: decisions, strategies, and cases
The seventh edition of the book builds on the strengths of the sixth edition - which was aimed toward accomplishing three objectives: (1) to delineate the areas in which sales managers make decisions; (2) to analyze decision alternatives and criteria in these areas; and (3) to provide cases as real-...
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| Beteiligte Personen: | , , , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | Englisch |
| Veröffentlicht: |
Noida, India
Pearson
[2024]
|
| Ausgabe: | Seventh edition. |
| Schlagwörter: | |
| Links: | https://learning.oreilly.com/library/view/-/9789361598272/?ar |
| Zusammenfassung: | The seventh edition of the book builds on the strengths of the sixth edition - which was aimed toward accomplishing three objectives: (1) to delineate the areas in which sales managers make decisions; (2) to analyze decision alternatives and criteria in these areas; and (3) to provide cases as real-world illustrations of decision situations. These objectives will be accomplished if readers understand the sales manager's functions in diverse circumstances. This edition focuses on post-pandemic sales and distribution management. The main perspective is that of the sales executive as a participant in the marketing management team. Sales managers participate in and sometimes are primarily or jointly accountable for formulating strategies for the product line, pricing, physical distribution, marketing channels, and promotion. However, their focus and primary responsibility consist of managing sales personnel and maintaining relationships with key accounts and distributive organizations. |
| Beschreibung: | Includes index |
| Umfang: | 1 Online-Ressource (648 Seiten) illustrations |
| ISBN: | 9789361598272 9361598279 |
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| discipline | Wirtschaftswissenschaften |
| edition | Seventh edition. |
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| spelling | Still, Richard R. 1921-1991 VerfasserIn aut Sales and distribution management decisions, strategies, and cases Richard R. Still, Edward W. Cundiff, Norman A.P. Govoni, Sandeep Puri Seventh edition. Noida, India Pearson [2024] 1 Online-Ressource (648 Seiten) illustrations Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier Includes index The seventh edition of the book builds on the strengths of the sixth edition - which was aimed toward accomplishing three objectives: (1) to delineate the areas in which sales managers make decisions; (2) to analyze decision alternatives and criteria in these areas; and (3) to provide cases as real-world illustrations of decision situations. These objectives will be accomplished if readers understand the sales manager's functions in diverse circumstances. This edition focuses on post-pandemic sales and distribution management. The main perspective is that of the sales executive as a participant in the marketing management team. Sales managers participate in and sometimes are primarily or jointly accountable for formulating strategies for the product line, pricing, physical distribution, marketing channels, and promotion. However, their focus and primary responsibility consist of managing sales personnel and maintaining relationships with key accounts and distributive organizations. Sales management Sales management India Physical distribution of goods Marketing channels India Ventes ; Gestion Ventes ; Gestion ; Inde Distribution (Économie politique) Circuits de distribution ; Inde distribution (function) Cundiff, Edward W. VerfasserIn aut Govoni, Norman A. P. VerfasserIn aut Puri, Sandeep 1972- VerfasserIn aut |
| spellingShingle | Still, Richard R. 1921-1991 Cundiff, Edward W. Govoni, Norman A. P. Puri, Sandeep 1972- Sales and distribution management decisions, strategies, and cases Sales management Sales management India Physical distribution of goods Marketing channels India Ventes ; Gestion Ventes ; Gestion ; Inde Distribution (Économie politique) Circuits de distribution ; Inde distribution (function) |
| title | Sales and distribution management decisions, strategies, and cases |
| title_auth | Sales and distribution management decisions, strategies, and cases |
| title_exact_search | Sales and distribution management decisions, strategies, and cases |
| title_full | Sales and distribution management decisions, strategies, and cases Richard R. Still, Edward W. Cundiff, Norman A.P. Govoni, Sandeep Puri |
| title_fullStr | Sales and distribution management decisions, strategies, and cases Richard R. Still, Edward W. Cundiff, Norman A.P. Govoni, Sandeep Puri |
| title_full_unstemmed | Sales and distribution management decisions, strategies, and cases Richard R. Still, Edward W. Cundiff, Norman A.P. Govoni, Sandeep Puri |
| title_short | Sales and distribution management |
| title_sort | sales and distribution management decisions strategies and cases |
| title_sub | decisions, strategies, and cases |
| topic | Sales management Sales management India Physical distribution of goods Marketing channels India Ventes ; Gestion Ventes ; Gestion ; Inde Distribution (Économie politique) Circuits de distribution ; Inde distribution (function) |
| topic_facet | Sales management Sales management India Physical distribution of goods Marketing channels India Ventes ; Gestion Ventes ; Gestion ; Inde Distribution (Économie politique) Circuits de distribution ; Inde distribution (function) |
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