When AI investments pay off in marketing:
Three payoffs stand out in the use of AI in marketing: increased sales productivity, increased customer satisfaction, and lower marketing overhead costs. That's according to data from The CMO Survey of U.S. marketing leaders. The amount gained depends on how long companies have been using the t...
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| Main Authors: | , |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
[Cambridge, Massachusetts]
MIT Sloan Management Review
[2024]
|
| Edition: | [First edition]. |
| Subjects: | |
| Links: | https://learning.oreilly.com/library/view/-/53863MIT65408/?ar |
| Summary: | Three payoffs stand out in the use of AI in marketing: increased sales productivity, increased customer satisfaction, and lower marketing overhead costs. That's according to data from The CMO Survey of U.S. marketing leaders. The amount gained depends on how long companies have been using the tools, their digital transformation stage, and their level of experimentation. The most common uses of AI (content personalization and creation) do not have the biggest payoffs. |
| Item Description: | Reprint #65408 |
| Physical Description: | 1 Online-Ressource (7 Seiten) Illustrationen |
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| spelling | Moorman, Christine VerfasserIn aut When AI investments pay off in marketing Christine Moorman and Colleen Hickey [First edition]. [Cambridge, Massachusetts] MIT Sloan Management Review [2024] 1 Online-Ressource (7 Seiten) Illustrationen Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier Reprint #65408 Three payoffs stand out in the use of AI in marketing: increased sales productivity, increased customer satisfaction, and lower marketing overhead costs. That's according to data from The CMO Survey of U.S. marketing leaders. The amount gained depends on how long companies have been using the tools, their digital transformation stage, and their level of experimentation. The most common uses of AI (content personalization and creation) do not have the biggest payoffs. Marketing Technological innovations Artificial intelligence Marketing ; Innovations Intelligence artificielle artificial intelligence Hickey, Colleen VerfasserIn aut |
| spellingShingle | Moorman, Christine Hickey, Colleen When AI investments pay off in marketing Marketing Technological innovations Artificial intelligence Marketing ; Innovations Intelligence artificielle artificial intelligence |
| title | When AI investments pay off in marketing |
| title_auth | When AI investments pay off in marketing |
| title_exact_search | When AI investments pay off in marketing |
| title_full | When AI investments pay off in marketing Christine Moorman and Colleen Hickey |
| title_fullStr | When AI investments pay off in marketing Christine Moorman and Colleen Hickey |
| title_full_unstemmed | When AI investments pay off in marketing Christine Moorman and Colleen Hickey |
| title_short | When AI investments pay off in marketing |
| title_sort | when ai investments pay off in marketing |
| topic | Marketing Technological innovations Artificial intelligence Marketing ; Innovations Intelligence artificielle artificial intelligence |
| topic_facet | Marketing Technological innovations Artificial intelligence Marketing ; Innovations Intelligence artificielle artificial intelligence |
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