APA (7th ed.) Citation

Moorman, C., & Hickey, C. (2024). When AI investments pay off in marketing ([First edition].). MIT Sloan Management Review.

Chicago Style (17th ed.) Citation

Moorman, Christine, and Colleen Hickey. When AI Investments Pay off in Marketing. [First edition]. [Cambridge, Massachusetts]: MIT Sloan Management Review, 2024.

MLA (9th ed.) Citation

Moorman, Christine, and Colleen Hickey. When AI Investments Pay off in Marketing. [First edition]. MIT Sloan Management Review, 2024.

Warning: These citations may not always be 100% accurate.