Digital content marketing: creating value in practice
"Digital Content Marketing: Creating Value in Practice introduces the principles of the content marketing discipline and serves as a guide to any professional or student who wants to learn how to successfully plan and implement digital content marketing strategies and tactics. Filled with conte...
Gespeichert in:
| Weitere beteiligte Personen: | , , |
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| Format: | Elektronisch E-Book |
| Sprache: | Englisch |
| Veröffentlicht: |
Abingdon New York, NY
Routledge
2024
|
| Ausgabe: | First Edition. |
| Schlagwörter: | |
| Links: | https://learning.oreilly.com/library/view/-/9781000987553/?ar |
| Zusammenfassung: | "Digital Content Marketing: Creating Value in Practice introduces the principles of the content marketing discipline and serves as a guide to any professional or student who wants to learn how to successfully plan and implement digital content marketing strategies and tactics. Filled with contemporary examples of the most successful creative content marketing practices, case studies and professional advice from subject experts, this text offers an in-depth view of the world of content marketing from a value-based perspective. The textbook also includes practical advice on content marketing ideation, content management and content curation, as well as offering recommendations for the best content marketing software. The textbook offers a good balance of both theory and practice and is suitable for advanced undergraduate students and postgraduate students studying content marketing, digital marketing or social media marketing. Support material includes an instructor manual, chapter-by-chapter PowerPoint slides and a test bank of exam questions"-- |
| Beschreibung: | Includes bibliographical references and index. - Description based upon online resource; title from PDF title page (viewed January 7th, 2024) |
| Umfang: | 1 Online-Ressource |
| ISBN: | 9781003346500 1003346502 9781000987539 1000987531 9781000987553 1000987558 |
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| 245 | 1 | 0 | |a Digital content marketing |b creating value in practice |c edited by Agata Krowinska, Christof Backhaus, Benjamin Becker and Fabian Bosser |
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| 264 | 1 | |a Abingdon |a New York, NY |b Routledge |c 2024 | |
| 300 | |a 1 Online-Ressource | ||
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| 500 | |a Includes bibliographical references and index. - Description based upon online resource; title from PDF title page (viewed January 7th, 2024) | ||
| 520 | |a "Digital Content Marketing: Creating Value in Practice introduces the principles of the content marketing discipline and serves as a guide to any professional or student who wants to learn how to successfully plan and implement digital content marketing strategies and tactics. Filled with contemporary examples of the most successful creative content marketing practices, case studies and professional advice from subject experts, this text offers an in-depth view of the world of content marketing from a value-based perspective. The textbook also includes practical advice on content marketing ideation, content management and content curation, as well as offering recommendations for the best content marketing software. The textbook offers a good balance of both theory and practice and is suitable for advanced undergraduate students and postgraduate students studying content marketing, digital marketing or social media marketing. Support material includes an instructor manual, chapter-by-chapter PowerPoint slides and a test bank of exam questions"-- | ||
| 650 | 0 | |a Internet marketing | |
| 650 | 0 | |a Strategic planning | |
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| 650 | 4 | |a Strategic planning | |
| 650 | 4 | |a Value added | |
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| 650 | 4 | |a BUSINESS & ECONOMICS / Management Science | |
| 650 | 4 | |a BUSINESS & ECONOMICS / Marketing / General | |
| 700 | 1 | |a Krowinska, Agata |e HerausgeberIn |4 edt | |
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| spelling | Digital content marketing creating value in practice edited by Agata Krowinska, Christof Backhaus, Benjamin Becker and Fabian Bosser First Edition. Abingdon New York, NY Routledge 2024 1 Online-Ressource Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier Includes bibliographical references and index. - Description based upon online resource; title from PDF title page (viewed January 7th, 2024) "Digital Content Marketing: Creating Value in Practice introduces the principles of the content marketing discipline and serves as a guide to any professional or student who wants to learn how to successfully plan and implement digital content marketing strategies and tactics. Filled with contemporary examples of the most successful creative content marketing practices, case studies and professional advice from subject experts, this text offers an in-depth view of the world of content marketing from a value-based perspective. The textbook also includes practical advice on content marketing ideation, content management and content curation, as well as offering recommendations for the best content marketing software. The textbook offers a good balance of both theory and practice and is suitable for advanced undergraduate students and postgraduate students studying content marketing, digital marketing or social media marketing. Support material includes an instructor manual, chapter-by-chapter PowerPoint slides and a test bank of exam questions"-- Internet marketing Strategic planning Value added Marketing sur Internet Planification stratégique Valeur ajoutée BUSINESS & ECONOMICS / General BUSINESS & ECONOMICS / Management Science BUSINESS & ECONOMICS / Marketing / General Krowinska, Agata HerausgeberIn edt Backhaus, Christof HerausgeberIn edt Becker, Benjamin HerausgeberIn edt 9781032387376 Erscheint auch als Druck-Ausgabe 9781032387376 |
| spellingShingle | Digital content marketing creating value in practice Internet marketing Strategic planning Value added Marketing sur Internet Planification stratégique Valeur ajoutée BUSINESS & ECONOMICS / General BUSINESS & ECONOMICS / Management Science BUSINESS & ECONOMICS / Marketing / General |
| title | Digital content marketing creating value in practice |
| title_auth | Digital content marketing creating value in practice |
| title_exact_search | Digital content marketing creating value in practice |
| title_full | Digital content marketing creating value in practice edited by Agata Krowinska, Christof Backhaus, Benjamin Becker and Fabian Bosser |
| title_fullStr | Digital content marketing creating value in practice edited by Agata Krowinska, Christof Backhaus, Benjamin Becker and Fabian Bosser |
| title_full_unstemmed | Digital content marketing creating value in practice edited by Agata Krowinska, Christof Backhaus, Benjamin Becker and Fabian Bosser |
| title_short | Digital content marketing |
| title_sort | digital content marketing creating value in practice |
| title_sub | creating value in practice |
| topic | Internet marketing Strategic planning Value added Marketing sur Internet Planification stratégique Valeur ajoutée BUSINESS & ECONOMICS / General BUSINESS & ECONOMICS / Management Science BUSINESS & ECONOMICS / Marketing / General |
| topic_facet | Internet marketing Strategic planning Value added Marketing sur Internet Planification stratégique Valeur ajoutée BUSINESS & ECONOMICS / General BUSINESS & ECONOMICS / Management Science BUSINESS & ECONOMICS / Marketing / General |
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