Firing the right customers is good business: not every customer is an asset to your company, but determining who to cull, and how, can be a challenge
Choosing to deliberately lose a customer might violate prevailing wisdom, but not all customers are good for your business. The authors suggest that business leaders should focus on customer needs, behavior, and value when deciding which customers to cull in order to improve profitability and better...
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| Main Authors: | , |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
[Cambridge, Massachusetts]
MIT Sloan Management Review
2024
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| Edition: | [First edition]. |
| Subjects: | |
| Links: | https://learning.oreilly.com/library/view/-/53863MIT65328/?ar |
| Summary: | Choosing to deliberately lose a customer might violate prevailing wisdom, but not all customers are good for your business. The authors suggest that business leaders should focus on customer needs, behavior, and value when deciding which customers to cull in order to improve profitability and better serve other customers. They also describe the pros and cons of different approaches to ending customer relationships. |
| Item Description: | Reprint #65328. - Includes bibliographical references |
| Physical Description: | 1 Online-Ressource (6 Seiten) |
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| spelling | Pedersen, Carsten VerfasserIn aut Firing the right customers is good business not every customer is an asset to your company, but determining who to cull, and how, can be a challenge Carsten Pedersen, Thomas Ritter [First edition]. [Cambridge, Massachusetts] MIT Sloan Management Review 2024 1 Online-Ressource (6 Seiten) Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier Reprint #65328. - Includes bibliographical references Choosing to deliberately lose a customer might violate prevailing wisdom, but not all customers are good for your business. The authors suggest that business leaders should focus on customer needs, behavior, and value when deciding which customers to cull in order to improve profitability and better serve other customers. They also describe the pros and cons of different approaches to ending customer relationships. Customer relations Management Marketing Sales Vente ; Droit marketing Ritter, Thomas 1970- VerfasserIn aut |
| spellingShingle | Pedersen, Carsten Ritter, Thomas 1970- Firing the right customers is good business not every customer is an asset to your company, but determining who to cull, and how, can be a challenge Customer relations Management Marketing Sales Vente ; Droit marketing |
| title | Firing the right customers is good business not every customer is an asset to your company, but determining who to cull, and how, can be a challenge |
| title_auth | Firing the right customers is good business not every customer is an asset to your company, but determining who to cull, and how, can be a challenge |
| title_exact_search | Firing the right customers is good business not every customer is an asset to your company, but determining who to cull, and how, can be a challenge |
| title_full | Firing the right customers is good business not every customer is an asset to your company, but determining who to cull, and how, can be a challenge Carsten Pedersen, Thomas Ritter |
| title_fullStr | Firing the right customers is good business not every customer is an asset to your company, but determining who to cull, and how, can be a challenge Carsten Pedersen, Thomas Ritter |
| title_full_unstemmed | Firing the right customers is good business not every customer is an asset to your company, but determining who to cull, and how, can be a challenge Carsten Pedersen, Thomas Ritter |
| title_short | Firing the right customers is good business |
| title_sort | firing the right customers is good business not every customer is an asset to your company but determining who to cull and how can be a challenge |
| title_sub | not every customer is an asset to your company, but determining who to cull, and how, can be a challenge |
| topic | Customer relations Management Marketing Sales Vente ; Droit marketing |
| topic_facet | Customer relations Management Marketing Sales Vente ; Droit marketing |
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