Are everywhere stores the new face of retail?:

Historically, customer engagement and product fulfillment occurred in the same place -- a traditional retail store. But today, retailers are beginning to explore how they can create opportunities for customers to engage with products in native environments. A related approach is to use nontraditiona...

Ausführliche Beschreibung

Gespeichert in:
Bibliographische Detailangaben
Beteiligte Personen: Bell, David R. (VerfasserIn), Gallino, Santiago (VerfasserIn), Moreno, Antonio (VerfasserIn)
Format: Elektronisch E-Book
Sprache:Englisch
Veröffentlicht: [Cambridge, Massachusetts] MIT Sloan Management Review 2023
Ausgabe:[First edition].
Schlagwörter:
Links:https://learning.oreilly.com/library/view/-/53863MIT65307/?ar
Zusammenfassung:Historically, customer engagement and product fulfillment occurred in the same place -- a traditional retail store. But today, retailers are beginning to explore how they can create opportunities for customers to engage with products in native environments. A related approach is to use nontraditional spaces for inventory storage, potentially speeding fulfillment. While it's still early days, retailers should proactively consider these strategies' potential risks and opportunities.
Beschreibung:Reprint #65307
Umfang:1 Online-Ressource (5 Seiten)