APA (7th ed.) Citation

Zaidi, N., Maurya, M., Grima, S., & Tyagi, P. (2024). Building AI driven marketing capabilities: Understand customer needs and deliver value through AI ([First edition].). Apress.

Chicago Style (17th ed.) Citation

Zaidi, Neha, Mohit Maurya, Simon Grima, and Pallavi Tyagi. Building AI Driven Marketing Capabilities: Understand Customer Needs and Deliver Value Through AI. [First edition]. New York, NY: Apress, 2024.

MLA (9th ed.) Citation

Zaidi, Neha, et al. Building AI Driven Marketing Capabilities: Understand Customer Needs and Deliver Value Through AI. [First edition]. Apress, 2024.