Can friction improve your customers' experiences?:
The conventional wisdom in e-commerce is that the purchase process should be seamless and fast, lest consumers stop to reconsider their decisions and abandon their carts. But friction that gives them time to think through buying decisions can result in more satisfied, more engaged customers, the aut...
Gespeichert in:
| Beteiligte Personen: | , , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | Englisch |
| Veröffentlicht: |
[Cambridge, Massachusetts]
MIT Sloan Management Review
2023
|
| Ausgabe: | [First edition]. |
| Schlagwörter: | |
| Links: | https://learning.oreilly.com/library/view/-/53863MIT65232/?ar |
| Zusammenfassung: | The conventional wisdom in e-commerce is that the purchase process should be seamless and fast, lest consumers stop to reconsider their decisions and abandon their carts. But friction that gives them time to think through buying decisions can result in more satisfied, more engaged customers, the authors argue. Different kinds of online sales might benefit from more or less friction; an assessment that accompanies the article can help managers determine what is appropriate in their own situation. |
| Beschreibung: | "Reprint #65232.". - Includes bibliographical references |
| Umfang: | 1 Online-Ressource (9 Seiten) |
Internformat
MARC
| LEADER | 00000cam a22000002 4500 | ||
|---|---|---|---|
| 001 | ZDB-30-ORH-098493043 | ||
| 003 | DE-627-1 | ||
| 005 | 20240228122109.0 | ||
| 007 | cr uuu---uuuuu | ||
| 008 | 231127s2023 xx |||||o 00| ||eng c | ||
| 035 | |a (DE-627-1)098493043 | ||
| 035 | |a (DE-599)KEP098493043 | ||
| 035 | |a (ORHE)53863MIT65232 | ||
| 035 | |a (DE-627-1)098493043 | ||
| 040 | |a DE-627 |b ger |c DE-627 |e rda | ||
| 041 | |a eng | ||
| 082 | 0 | |a 658.8/72 |2 23/eng/20231120 | |
| 100 | 1 | |a Bertini, Marco |e VerfasserIn |4 aut | |
| 245 | 1 | 0 | |a Can friction improve your customers' experiences? |c Marco Bertini, Diego Aparicio, Aylin Aydinli |
| 250 | |a [First edition]. | ||
| 264 | 1 | |a [Cambridge, Massachusetts] |b MIT Sloan Management Review |c 2023 | |
| 300 | |a 1 Online-Ressource (9 Seiten) | ||
| 336 | |a Text |b txt |2 rdacontent | ||
| 337 | |a Computermedien |b c |2 rdamedia | ||
| 338 | |a Online-Ressource |b cr |2 rdacarrier | ||
| 500 | |a "Reprint #65232.". - Includes bibliographical references | ||
| 520 | |a The conventional wisdom in e-commerce is that the purchase process should be seamless and fast, lest consumers stop to reconsider their decisions and abandon their carts. But friction that gives them time to think through buying decisions can result in more satisfied, more engaged customers, the authors argue. Different kinds of online sales might benefit from more or less friction; an assessment that accompanies the article can help managers determine what is appropriate in their own situation. | ||
| 650 | 0 | |a Electronic commerce |x Management | |
| 650 | 4 | |a Commerce électronique ; Gestion | |
| 700 | 1 | |a Aparicio, Diego |e VerfasserIn |4 aut | |
| 700 | 1 | |a Aydinli, Aylin |e VerfasserIn |4 aut | |
| 966 | 4 | 0 | |l DE-91 |p ZDB-30-ORH |q TUM_PDA_ORH |u https://learning.oreilly.com/library/view/-/53863MIT65232/?ar |m X:ORHE |x Aggregator |z lizenzpflichtig |3 Volltext |
| 912 | |a ZDB-30-ORH | ||
| 951 | |a BO | ||
| 912 | |a ZDB-30-ORH | ||
| 049 | |a DE-91 | ||
Datensatz im Suchindex
| DE-BY-TUM_katkey | ZDB-30-ORH-098493043 |
|---|---|
| _version_ | 1821494936296488960 |
| adam_text | |
| any_adam_object | |
| author | Bertini, Marco Aparicio, Diego Aydinli, Aylin |
| author_facet | Bertini, Marco Aparicio, Diego Aydinli, Aylin |
| author_role | aut aut aut |
| author_sort | Bertini, Marco |
| author_variant | m b mb d a da a a aa |
| building | Verbundindex |
| bvnumber | localTUM |
| collection | ZDB-30-ORH |
| ctrlnum | (DE-627-1)098493043 (DE-599)KEP098493043 (ORHE)53863MIT65232 |
| dewey-full | 658.8/72 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/72 |
| dewey-search | 658.8/72 |
| dewey-sort | 3658.8 272 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | [First edition]. |
| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01823cam a22003732 4500</leader><controlfield tag="001">ZDB-30-ORH-098493043</controlfield><controlfield tag="003">DE-627-1</controlfield><controlfield tag="005">20240228122109.0</controlfield><controlfield tag="007">cr uuu---uuuuu</controlfield><controlfield tag="008">231127s2023 xx |||||o 00| ||eng c</controlfield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-627-1)098493043</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)KEP098493043</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(ORHE)53863MIT65232</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-627-1)098493043</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-627</subfield><subfield code="b">ger</subfield><subfield code="c">DE-627</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1=" " ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.8/72</subfield><subfield code="2">23/eng/20231120</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Bertini, Marco</subfield><subfield code="e">VerfasserIn</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Can friction improve your customers' experiences?</subfield><subfield code="c">Marco Bertini, Diego Aparicio, Aylin Aydinli</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">[First edition].</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">[Cambridge, Massachusetts]</subfield><subfield code="b">MIT Sloan Management Review</subfield><subfield code="c">2023</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 Online-Ressource (9 Seiten)</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="a">Text</subfield><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="a">Computermedien</subfield><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="a">Online-Ressource</subfield><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">"Reprint #65232.". - Includes bibliographical references</subfield></datafield><datafield tag="520" ind1=" " ind2=" "><subfield code="a">The conventional wisdom in e-commerce is that the purchase process should be seamless and fast, lest consumers stop to reconsider their decisions and abandon their carts. But friction that gives them time to think through buying decisions can result in more satisfied, more engaged customers, the authors argue. Different kinds of online sales might benefit from more or less friction; an assessment that accompanies the article can help managers determine what is appropriate in their own situation.</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Electronic commerce</subfield><subfield code="x">Management</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Commerce électronique ; Gestion</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Aparicio, Diego</subfield><subfield code="e">VerfasserIn</subfield><subfield code="4">aut</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Aydinli, Aylin</subfield><subfield code="e">VerfasserIn</subfield><subfield code="4">aut</subfield></datafield><datafield tag="966" ind1="4" ind2="0"><subfield code="l">DE-91</subfield><subfield code="p">ZDB-30-ORH</subfield><subfield code="q">TUM_PDA_ORH</subfield><subfield code="u">https://learning.oreilly.com/library/view/-/53863MIT65232/?ar</subfield><subfield code="m">X:ORHE</subfield><subfield code="x">Aggregator</subfield><subfield code="z">lizenzpflichtig</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-30-ORH</subfield></datafield><datafield tag="951" ind1=" " ind2=" "><subfield code="a">BO</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-30-ORH</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-91</subfield></datafield></record></collection> |
| id | ZDB-30-ORH-098493043 |
| illustrated | Not Illustrated |
| indexdate | 2025-01-17T11:22:18Z |
| institution | BVB |
| language | English |
| open_access_boolean | |
| owner | DE-91 DE-BY-TUM |
| owner_facet | DE-91 DE-BY-TUM |
| physical | 1 Online-Ressource (9 Seiten) |
| psigel | ZDB-30-ORH TUM_PDA_ORH ZDB-30-ORH |
| publishDate | 2023 |
| publishDateSearch | 2023 |
| publishDateSort | 2023 |
| publisher | MIT Sloan Management Review |
| record_format | marc |
| spelling | Bertini, Marco VerfasserIn aut Can friction improve your customers' experiences? Marco Bertini, Diego Aparicio, Aylin Aydinli [First edition]. [Cambridge, Massachusetts] MIT Sloan Management Review 2023 1 Online-Ressource (9 Seiten) Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier "Reprint #65232.". - Includes bibliographical references The conventional wisdom in e-commerce is that the purchase process should be seamless and fast, lest consumers stop to reconsider their decisions and abandon their carts. But friction that gives them time to think through buying decisions can result in more satisfied, more engaged customers, the authors argue. Different kinds of online sales might benefit from more or less friction; an assessment that accompanies the article can help managers determine what is appropriate in their own situation. Electronic commerce Management Commerce électronique ; Gestion Aparicio, Diego VerfasserIn aut Aydinli, Aylin VerfasserIn aut |
| spellingShingle | Bertini, Marco Aparicio, Diego Aydinli, Aylin Can friction improve your customers' experiences? Electronic commerce Management Commerce électronique ; Gestion |
| title | Can friction improve your customers' experiences? |
| title_auth | Can friction improve your customers' experiences? |
| title_exact_search | Can friction improve your customers' experiences? |
| title_full | Can friction improve your customers' experiences? Marco Bertini, Diego Aparicio, Aylin Aydinli |
| title_fullStr | Can friction improve your customers' experiences? Marco Bertini, Diego Aparicio, Aylin Aydinli |
| title_full_unstemmed | Can friction improve your customers' experiences? Marco Bertini, Diego Aparicio, Aylin Aydinli |
| title_short | Can friction improve your customers' experiences? |
| title_sort | can friction improve your customers experiences |
| topic | Electronic commerce Management Commerce électronique ; Gestion |
| topic_facet | Electronic commerce Management Commerce électronique ; Gestion |
| work_keys_str_mv | AT bertinimarco canfrictionimproveyourcustomersexperiences AT apariciodiego canfrictionimproveyourcustomersexperiences AT aydinliaylin canfrictionimproveyourcustomersexperiences |