Beyond Piggly Wiggly:
Patented in 1917, Piggly Wiggly was by far the most influential self-service store of the early twentieth century. Before 1940 it was the only self-service chain with a national distribution network, but it was neither the first nor the only version. Beyond Piggly Wiggly reveals the importance of Pi...
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| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
[Place of publication not identified]
Tantor Media, Inc.
2023
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| Edition: | [First edition]. |
| Subjects: | |
| Links: | https://learning.oreilly.com/library/view/-/9798350842630/?ar |
| Summary: | Patented in 1917, Piggly Wiggly was by far the most influential self-service store of the early twentieth century. Before 1940 it was the only self-service chain with a national distribution network, but it was neither the first nor the only version. Beyond Piggly Wiggly reveals the importance of Piggly Wiggly in the invention of self-service and goes beyond the history of a single firm to explore the role of small business entrepreneurs who invented the first self-service stores in a grassroots social process. During the 1920s and 1930s a minority of enterprising grocers experimented with a wide variety of (sometimes wacky) design ideas for automating shopping. They created specialized stores designed as enclosed retail systems that went far beyond open display techniques to construct unique physical and psychological advantages for automating salesmanship. Beyond Piggly Wiggly offers the first perspective on the national scale of experimentation and connects the southern Jim Crow origins of self-service to the national history of this mass retailing method. Empirical analysis of store arrangements demonstrates how small stores that have previously been overlooked or undervalued as quaint anomalies were integral to the creation of supermarkets. Ultimately, self-service was more than a business decision; it was a fundamentally new social practice. |
| Item Description: | Online resource; title from title details screen (O'Reilly, viewed November 15, 2023) |
| Physical Description: | 1 Online-Ressource (1 sound file (11 hr., 8 min.)) |
| ISBN: | 9798350842630 |
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| isbn | 9798350842630 |
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| spelling | Tolbert, Lisa C. VerfasserIn aut Beyond Piggly Wiggly Lisa C. Tolbert [First edition]. [Place of publication not identified] Tantor Media, Inc. 2023 1 Online-Ressource (1 sound file (11 hr., 8 min.)) Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier Online resource; title from title details screen (O'Reilly, viewed November 15, 2023) Patented in 1917, Piggly Wiggly was by far the most influential self-service store of the early twentieth century. Before 1940 it was the only self-service chain with a national distribution network, but it was neither the first nor the only version. Beyond Piggly Wiggly reveals the importance of Piggly Wiggly in the invention of self-service and goes beyond the history of a single firm to explore the role of small business entrepreneurs who invented the first self-service stores in a grassroots social process. During the 1920s and 1930s a minority of enterprising grocers experimented with a wide variety of (sometimes wacky) design ideas for automating shopping. They created specialized stores designed as enclosed retail systems that went far beyond open display techniques to construct unique physical and psychological advantages for automating salesmanship. Beyond Piggly Wiggly offers the first perspective on the national scale of experimentation and connects the southern Jim Crow origins of self-service to the national history of this mass retailing method. Empirical analysis of store arrangements demonstrates how small stores that have previously been overlooked or undervalued as quaint anomalies were integral to the creation of supermarkets. Ultimately, self-service was more than a business decision; it was a fundamentally new social practice. Self-service stores History United States Audiobooks Merlington, Laural ErzählerIn nrt |
| spellingShingle | Tolbert, Lisa C. Beyond Piggly Wiggly Self-service stores History United States Audiobooks |
| title | Beyond Piggly Wiggly |
| title_auth | Beyond Piggly Wiggly |
| title_exact_search | Beyond Piggly Wiggly |
| title_full | Beyond Piggly Wiggly Lisa C. Tolbert |
| title_fullStr | Beyond Piggly Wiggly Lisa C. Tolbert |
| title_full_unstemmed | Beyond Piggly Wiggly Lisa C. Tolbert |
| title_short | Beyond Piggly Wiggly |
| title_sort | beyond piggly wiggly |
| topic | Self-service stores History United States Audiobooks |
| topic_facet | Self-service stores History United States Audiobooks |
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