Customer communities: engage and retain customers to build the future of your business
"Customers buy from companies that build products they love, but customer also often buy because they feel like they are part of a community. Now online community-building has become a new growth strategy in business, but justifying investments in it, launching it, and creating customer engagem...
Gespeichert in:
| Beteiligte Personen: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | Englisch |
| Veröffentlicht: |
Hoboken, New Jersey
John Wiley & Sons Inc.
[2023]
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| Schlagwörter: | |
| Links: | https://learning.oreilly.com/library/view/-/9781394172115/?ar |
| Zusammenfassung: | "Customers buy from companies that build products they love, but customer also often buy because they feel like they are part of a community. Now online community-building has become a new growth strategy in business, but justifying investments in it, launching it, and creating customer engagement is hard. Customer Communities shows leaders how to cultivate meaningful communities to fuel business growth efficiently."-- |
| Beschreibung: | Includes bibliographical references and index. - Description based on online resource; title from digital title page (viewed on November 27, 2023) |
| Umfang: | 1 Online-Ressource (xvi, 236 Seiten) illustrations |
| ISBN: | 9781394172122 1394172125 9781394172139 1394172133 9781394172115 |
Internformat
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| 100 | 1 | |a Mehta, Nick |d 1977- |e VerfasserIn |4 aut | |
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| author | Mehta, Nick 1977- Lieshout, Robin van |
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| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/12 |
| dewey-search | 658.8/12 |
| dewey-sort | 3658.8 212 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | ZDB-30-ORH-098490990 |
| illustrated | Illustrated |
| indexdate | 2025-01-17T11:22:18Z |
| institution | BVB |
| isbn | 9781394172122 1394172125 9781394172139 1394172133 9781394172115 |
| language | English |
| open_access_boolean | |
| owner | DE-91 DE-BY-TUM |
| owner_facet | DE-91 DE-BY-TUM |
| physical | 1 Online-Ressource (xvi, 236 Seiten) illustrations |
| psigel | ZDB-30-ORH TUM_PDA_ORH ZDB-30-ORH |
| publishDate | 2023 |
| publishDateSearch | 2024 |
| publishDateSort | 2024 |
| publisher | John Wiley & Sons Inc. |
| record_format | marc |
| spelling | Mehta, Nick 1977- VerfasserIn aut Customer communities engage and retain customers to build the future of your business Nick Mehta, Robin Van Lieshout Hoboken, New Jersey John Wiley & Sons Inc. [2023] 1 Online-Ressource (xvi, 236 Seiten) illustrations Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier Includes bibliographical references and index. - Description based on online resource; title from digital title page (viewed on November 27, 2023) "Customers buy from companies that build products they love, but customer also often buy because they feel like they are part of a community. Now online community-building has become a new growth strategy in business, but justifying investments in it, launching it, and creating customer engagement is hard. Customer Communities shows leaders how to cultivate meaningful communities to fuel business growth efficiently."-- Customer relations Corporations Growth Sociétés ; Croissance Lieshout, Robin van VerfasserIn aut 9781394172115 Erscheint auch als Druck-Ausgabe 9781394172115 |
| spellingShingle | Mehta, Nick 1977- Lieshout, Robin van Customer communities engage and retain customers to build the future of your business Customer relations Corporations Growth Sociétés ; Croissance |
| title | Customer communities engage and retain customers to build the future of your business |
| title_auth | Customer communities engage and retain customers to build the future of your business |
| title_exact_search | Customer communities engage and retain customers to build the future of your business |
| title_full | Customer communities engage and retain customers to build the future of your business Nick Mehta, Robin Van Lieshout |
| title_fullStr | Customer communities engage and retain customers to build the future of your business Nick Mehta, Robin Van Lieshout |
| title_full_unstemmed | Customer communities engage and retain customers to build the future of your business Nick Mehta, Robin Van Lieshout |
| title_short | Customer communities |
| title_sort | customer communities engage and retain customers to build the future of your business |
| title_sub | engage and retain customers to build the future of your business |
| topic | Customer relations Corporations Growth Sociétés ; Croissance |
| topic_facet | Customer relations Corporations Growth Sociétés ; Croissance |
| work_keys_str_mv | AT mehtanick customercommunitiesengageandretaincustomerstobuildthefutureofyourbusiness AT lieshoutrobinvan customercommunitiesengageandretaincustomerstobuildthefutureofyourbusiness |