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| Main Authors: | , , |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
[Cambridge, Massachusetts]
MIT Sloan Management Review
2023
|
| Edition: | [First edition]. |
| Subjects: | |
| Links: | https://learning.oreilly.com/library/view/-/53863MIT65202/?ar |
| Summary: | Many organizations fail to make good decisions about their data monetization strategies because their leaders lack a shared understanding of how to discuss them. This confusion can impede efforts to derive more value from the company's data assets through improvements or innovation. This article shares a simple, practical matrix approach that can help remove friction from discussions about monetizing data and identify areas of business opportunity, now and in the future. |
| Item Description: | "Reprint 65202." |
| Physical Description: | 1 online resource (7 pages) illustrations |
Staff View
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| spelling | Wixom, Barbara H. VerfasserIn aut How to have better strategy conversations about monetizing data Barbara H. Wixom, Cynthia M. Beath, Leslie Owens [First edition]. [Cambridge, Massachusetts] MIT Sloan Management Review 2023 1 online resource (7 pages) illustrations Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier "Reprint 65202." Many organizations fail to make good decisions about their data monetization strategies because their leaders lack a shared understanding of how to discuss them. This confusion can impede efforts to derive more value from the company's data assets through improvements or innovation. This article shares a simple, practical matrix approach that can help remove friction from discussions about monetizing data and identify areas of business opportunity, now and in the future. Business intelligence Data processing Business enterprises Finance Business enterprises ; Finance Beath, Cynthia Mathis 1944- VerfasserIn aut Owens, Leslie 1972- VerfasserIn aut |
| spellingShingle | Wixom, Barbara H. Beath, Cynthia Mathis 1944- Owens, Leslie 1972- How to have better strategy conversations about monetizing data Business intelligence Data processing Business enterprises Finance Business enterprises ; Finance |
| title | How to have better strategy conversations about monetizing data |
| title_auth | How to have better strategy conversations about monetizing data |
| title_exact_search | How to have better strategy conversations about monetizing data |
| title_full | How to have better strategy conversations about monetizing data Barbara H. Wixom, Cynthia M. Beath, Leslie Owens |
| title_fullStr | How to have better strategy conversations about monetizing data Barbara H. Wixom, Cynthia M. Beath, Leslie Owens |
| title_full_unstemmed | How to have better strategy conversations about monetizing data Barbara H. Wixom, Cynthia M. Beath, Leslie Owens |
| title_short | How to have better strategy conversations about monetizing data |
| title_sort | how to have better strategy conversations about monetizing data |
| topic | Business intelligence Data processing Business enterprises Finance Business enterprises ; Finance |
| topic_facet | Business intelligence Data processing Business enterprises Finance Business enterprises ; Finance |
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