How to have better strategy conversations about monetizing data:

Many organizations fail to make good decisions about their data monetization strategies because their leaders lack a shared understanding of how to discuss them. This confusion can impede efforts to derive more value from the company's data assets through improvements or innovation. This articl...

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Bibliographische Detailangaben
Beteiligte Personen: Wixom, Barbara H. (VerfasserIn), Beath, Cynthia Mathis 1944- (VerfasserIn), Owens, Leslie 1972- (VerfasserIn)
Format: Elektronisch E-Book
Sprache:Englisch
Veröffentlicht: [Cambridge, Massachusetts] MIT Sloan Management Review 2023
Ausgabe:[First edition].
Schlagwörter:
Links:https://learning.oreilly.com/library/view/-/53863MIT65202/?ar
Zusammenfassung:Many organizations fail to make good decisions about their data monetization strategies because their leaders lack a shared understanding of how to discuss them. This confusion can impede efforts to derive more value from the company's data assets through improvements or innovation. This article shares a simple, practical matrix approach that can help remove friction from discussions about monetizing data and identify areas of business opportunity, now and in the future.
Beschreibung:"Reprint 65202."
Umfang:1 Online-Ressource (7 Seiten) illustrations