APA (7th ed.) Citation

Wixom, B. H., Beath, C. M., & Owens, L. (2023). How to have better strategy conversations about monetizing data ([First edition].). MIT Sloan Management Review.

Chicago Style (17th ed.) Citation

Wixom, Barbara H., Cynthia Mathis Beath, and Leslie Owens. How to Have Better Strategy Conversations About Monetizing Data. [First edition]. [Cambridge, Massachusetts]: MIT Sloan Management Review, 2023.

MLA (9th ed.) Citation

Wixom, Barbara H., et al. How to Have Better Strategy Conversations About Monetizing Data. [First edition]. MIT Sloan Management Review, 2023.