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Bibliographic Details
Main Authors: Lyu, Wenjing (Author), O'Connor, Gina Colarelli (Author), Thompson, Neil C. (Author)
Format: Electronic eBook
Language:English
Published: [Cambridge, Massachusetts] MIT Sloan Management Review 2023
Subjects:
Links:https://learning.oreilly.com/library/view/-/53863MIT65126/?ar
Summary:Research shows that innovators have a poor track record of predicting which of their own ideas will result in breakthroughs. But some ideas that appear to be incremental at first eventually prove to be blockbusters. Carrying more ideas through to incubation gives both the company and the broader market a chance to learn more about them and for unanticipated use cases to emerge.
Item Description:"Reprint 65126.". - Includes bibliographical references
Physical Description:1 online resource (9 pages) illustrations