The online marketplace advantage: sell more, scale faster, and create a world-class digital customer experience
"Traditional ecommerce business models are stagnating; online marketplaces grew at more than twice the rate of digital commerce overall in 2020. Only businesses that create online marketplaces that mirror the experience at Amazon, Alibaba, and other platforms can expect to grow significantly. T...
Gespeichert in:
| Beteiligte Personen: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | Englisch |
| Veröffentlicht: |
Hoboken, New Jersey
John Wiley & Sons, Inc.
[2023]
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| Schlagwörter: | |
| Links: | https://learning.oreilly.com/library/view/-/9781119864745/?ar |
| Zusammenfassung: | "Traditional ecommerce business models are stagnating; online marketplaces grew at more than twice the rate of digital commerce overall in 2020. Only businesses that create online marketplaces that mirror the experience at Amazon, Alibaba, and other platforms can expect to grow significantly. The Online Marketplace Advantage breaks that monopoly on technology and gives B2B and B2C businesses the tools and know-how they need to create enterprise platforms and compete with the Amazon machine. Readers will understand their marketplace business case and operations strategy, learn the components necessary for their success, and receive a playbook for implementation within a quarter. They'll learn execution and change management best practices from Mirakl partners in the field, and receive resources for onboarding third party sellers and logistics partners. And they'll have access to Mirakl's proprietary research, including its Enterprise Marketplace Index and Enterprise Marketplace Seller Report, and case studies from global leaders."-- |
| Beschreibung: | Includes index. - Description based on online resource; title from digital title page (viewed on April 12, 2023) |
| Umfang: | 1 Online-Ressource (xxiv, 199 Seiten) illustrations |
| ISBN: | 9781119864837 1119864836 1119864828 9781119864820 9781119864745 |
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| id | ZDB-30-ORH-096166665 |
| illustrated | Illustrated |
| indexdate | 2025-04-10T09:36:46Z |
| institution | BVB |
| isbn | 9781119864837 1119864836 1119864828 9781119864820 9781119864745 |
| language | English |
| open_access_boolean | |
| owner | DE-91 DE-BY-TUM |
| owner_facet | DE-91 DE-BY-TUM |
| physical | 1 Online-Ressource (xxiv, 199 Seiten) illustrations |
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| publishDate | 2023 |
| publishDateSearch | 2023 |
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| publisher | John Wiley & Sons, Inc. |
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| spelling | Corrot, Philippe VerfasserIn aut The online marketplace advantage sell more, scale faster, and create a world-class digital customer experience Philippe Corrot, Adrien Nussenbaum Hoboken, New Jersey John Wiley & Sons, Inc. [2023] 1 Online-Ressource (xxiv, 199 Seiten) illustrations Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier Includes index. - Description based on online resource; title from digital title page (viewed on April 12, 2023) "Traditional ecommerce business models are stagnating; online marketplaces grew at more than twice the rate of digital commerce overall in 2020. Only businesses that create online marketplaces that mirror the experience at Amazon, Alibaba, and other platforms can expect to grow significantly. The Online Marketplace Advantage breaks that monopoly on technology and gives B2B and B2C businesses the tools and know-how they need to create enterprise platforms and compete with the Amazon machine. Readers will understand their marketplace business case and operations strategy, learn the components necessary for their success, and receive a playbook for implementation within a quarter. They'll learn execution and change management best practices from Mirakl partners in the field, and receive resources for onboarding third party sellers and logistics partners. And they'll have access to Mirakl's proprietary research, including its Enterprise Marketplace Index and Enterprise Marketplace Seller Report, and case studies from global leaders."-- Electronic commerce Commerce électronique Nussenbaum, Adrien VerfasserIn aut 9781119864745 Erscheint auch als Druck-Ausgabe 9781119864745 |
| spellingShingle | Corrot, Philippe Nussenbaum, Adrien The online marketplace advantage sell more, scale faster, and create a world-class digital customer experience Electronic commerce Commerce électronique |
| title | The online marketplace advantage sell more, scale faster, and create a world-class digital customer experience |
| title_auth | The online marketplace advantage sell more, scale faster, and create a world-class digital customer experience |
| title_exact_search | The online marketplace advantage sell more, scale faster, and create a world-class digital customer experience |
| title_full | The online marketplace advantage sell more, scale faster, and create a world-class digital customer experience Philippe Corrot, Adrien Nussenbaum |
| title_fullStr | The online marketplace advantage sell more, scale faster, and create a world-class digital customer experience Philippe Corrot, Adrien Nussenbaum |
| title_full_unstemmed | The online marketplace advantage sell more, scale faster, and create a world-class digital customer experience Philippe Corrot, Adrien Nussenbaum |
| title_short | The online marketplace advantage |
| title_sort | online marketplace advantage sell more scale faster and create a world class digital customer experience |
| title_sub | sell more, scale faster, and create a world-class digital customer experience |
| topic | Electronic commerce Commerce électronique |
| topic_facet | Electronic commerce Commerce électronique |
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