Kotler, P., Kartajaya, H., & Hooi, D. H. (2023). Entrepreneurial marketing: Beyond professional marketing (First edition.). Wiley.
Chicago Style (17th ed.) CitationKotler, Philip, Hermawan Kartajaya, and Den Huan Hooi. Entrepreneurial Marketing: Beyond Professional Marketing. First edition. Hoboken, NJ: Wiley, 2023.
MLA (9th ed.) CitationKotler, Philip, et al. Entrepreneurial Marketing: Beyond Professional Marketing. First edition. Wiley, 2023.
Warning: These citations may not always be 100% accurate.