Design-centered entrepreneurship:
"Grounded in extensive research and field-testing, Design-Centered Entrepreneurship presents a concise, problem-solving approach to developing a unique business concept. Step-by-step guidelines provide insight into exploring market problem spaces, uncovering overlooked opportunities, reframing...
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| Main Authors: | , , |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
New York, NY
Routledge
2022
|
| Edition: | 2nd edition. |
| Subjects: | |
| Links: | https://learning.oreilly.com/library/view/-/9781000570212/?ar |
| Summary: | "Grounded in extensive research and field-testing, Design-Centered Entrepreneurship presents a concise, problem-solving approach to developing a unique business concept. Step-by-step guidelines provide insight into exploring market problem spaces, uncovering overlooked opportunities, reframing customer problems, creating business solutions, and sustaining success and an entrepreneurial culture. Drawing on methodologies from the world of design, the book helps students of entrepreneurship to fill in the missing piece that transforms opportunity recognition into a viable business concept. Plenty of useful diagrams help to organize key concepts, making them easily accessible to readers. This second edition has been updated to include social entrepreneurship, more international examples and enhanced support materials. The digital supplements include a virtual Creative Problem Solving Profile, slides and an instructor manual. Design-Centered Entrepreneurship is the ideal text for entrepreneurship and new venture creation courses with a focus on design thinking"-- |
| Item Description: | Includes bibliographical references and index. - Description based on online resource; title from digital title page (viewed on June 29, 2023) |
| Physical Description: | 1 online resource (xii, 332 pages) illustrations (chiefly color) |
| ISBN: | 9781003204992 1003204996 9781000570205 1000570207 9781000570212 1000570215 |
Staff View
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| 520 | |a "Grounded in extensive research and field-testing, Design-Centered Entrepreneurship presents a concise, problem-solving approach to developing a unique business concept. Step-by-step guidelines provide insight into exploring market problem spaces, uncovering overlooked opportunities, reframing customer problems, creating business solutions, and sustaining success and an entrepreneurial culture. Drawing on methodologies from the world of design, the book helps students of entrepreneurship to fill in the missing piece that transforms opportunity recognition into a viable business concept. Plenty of useful diagrams help to organize key concepts, making them easily accessible to readers. This second edition has been updated to include social entrepreneurship, more international examples and enhanced support materials. The digital supplements include a virtual Creative Problem Solving Profile, slides and an instructor manual. Design-Centered Entrepreneurship is the ideal text for entrepreneurship and new venture creation courses with a focus on design thinking"-- | ||
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| illustrated | Illustrated |
| indexdate | 2025-05-28T09:47:01Z |
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| isbn | 9781003204992 1003204996 9781000570205 1000570207 9781000570212 1000570215 |
| language | English |
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| physical | 1 online resource (xii, 332 pages) illustrations (chiefly color) |
| psigel | ZDB-30-ORH TUM_PDA_ORH ZDB-30-ORH |
| publishDate | 2022 |
| publishDateSearch | 2022 |
| publishDateSort | 2022 |
| publisher | Routledge |
| record_format | marc |
| spelling | Basadur, Min VerfasserIn aut Design-centered entrepreneurship Min Basadur, Michael Goldsby, and Rob Mathews 2nd edition. New York, NY Routledge 2022 ©2022 1 online resource (xii, 332 pages) illustrations (chiefly color) Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier Includes bibliographical references and index. - Description based on online resource; title from digital title page (viewed on June 29, 2023) "Grounded in extensive research and field-testing, Design-Centered Entrepreneurship presents a concise, problem-solving approach to developing a unique business concept. Step-by-step guidelines provide insight into exploring market problem spaces, uncovering overlooked opportunities, reframing customer problems, creating business solutions, and sustaining success and an entrepreneurial culture. Drawing on methodologies from the world of design, the book helps students of entrepreneurship to fill in the missing piece that transforms opportunity recognition into a viable business concept. Plenty of useful diagrams help to organize key concepts, making them easily accessible to readers. This second edition has been updated to include social entrepreneurship, more international examples and enhanced support materials. The digital supplements include a virtual Creative Problem Solving Profile, slides and an instructor manual. Design-Centered Entrepreneurship is the ideal text for entrepreneurship and new venture creation courses with a focus on design thinking"-- New business enterprises Strategic planning Problem solving Entrepreneurship Problem Solving Nouvelles entreprises Planification stratégique Résolution de problème Entrepreneuriat entrepreneurs BUSINESS & ECONOMICS / Entrepreneurship BUSINESS & ECONOMICS / New Business Enterprises Goldsby, Michael G. VerfasserIn aut Mathews, Rob VerfasserIn aut 9781032070162 Erscheint auch als Druck-Ausgabe 9781032070162 |
| spellingShingle | Basadur, Min Goldsby, Michael G. Mathews, Rob Design-centered entrepreneurship New business enterprises Strategic planning Problem solving Entrepreneurship Problem Solving Nouvelles entreprises Planification stratégique Résolution de problème Entrepreneuriat entrepreneurs BUSINESS & ECONOMICS / Entrepreneurship BUSINESS & ECONOMICS / New Business Enterprises |
| title | Design-centered entrepreneurship |
| title_auth | Design-centered entrepreneurship |
| title_exact_search | Design-centered entrepreneurship |
| title_full | Design-centered entrepreneurship Min Basadur, Michael Goldsby, and Rob Mathews |
| title_fullStr | Design-centered entrepreneurship Min Basadur, Michael Goldsby, and Rob Mathews |
| title_full_unstemmed | Design-centered entrepreneurship Min Basadur, Michael Goldsby, and Rob Mathews |
| title_short | Design-centered entrepreneurship |
| title_sort | design centered entrepreneurship |
| topic | New business enterprises Strategic planning Problem solving Entrepreneurship Problem Solving Nouvelles entreprises Planification stratégique Résolution de problème Entrepreneuriat entrepreneurs BUSINESS & ECONOMICS / Entrepreneurship BUSINESS & ECONOMICS / New Business Enterprises |
| topic_facet | New business enterprises Strategic planning Problem solving Entrepreneurship Problem Solving Nouvelles entreprises Planification stratégique Résolution de problème Entrepreneuriat entrepreneurs BUSINESS & ECONOMICS / Entrepreneurship BUSINESS & ECONOMICS / New Business Enterprises |
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