Busting silos:
Unify your teams and go to market like the best in the business Hillary Carpio and Travis Henry of Snowflake helped scale the go-to market program behind one of the fastest growing software companies in history. Not satisfied with the traditional model of separate sales and marketing functions, they...
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| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
[Place of publication not identified]
Ascent Audio
2023
|
| Edition: | [First edition]. |
| Subjects: | |
| Links: | https://learning.oreilly.com/library/view/-/9781663729675/?ar |
| Summary: | Unify your teams and go to market like the best in the business Hillary Carpio and Travis Henry of Snowflake helped scale the go-to market program behind one of the fastest growing software companies in history. Not satisfied with the traditional model of separate sales and marketing functions, they married both into integrated, account-based, cross-functional teams that targeted and closed business at historic rates-what they call "one-team GTM." In Busting Silos: How Snowflake Unites Sales and Marketing to Win Its Best Customers, Carpio and Henry map out how you can do the same at scale. Learn to: turn your funnel upside down and stop wasting resources; design a one-team ABM program, align people with strategy, and win buy-in; deliver the right message at the right time to the right account; and scale your pilot to sell (and upsell) to enterprise heights. Whether you are building a new ABM function or scaling an existing one, your ABM and sales development reps are likely siloed. To go to market at size, speed, and scale like Snowflake, that needs to change. Busting Silos is your roadmap to making it happen |
| Item Description: | Online resource; title from title details screen (O'Reilly, viewed July 11, 2023) |
| Physical Description: | 1 Online-Ressource (1 audio file (7 hr., 2 min.)) |
| ISBN: | 9781663729675 1663729670 |
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| spelling | Carpio, Hillary VerfasserIn aut Busting silos Hillary Carpio, Travis Henry [First edition]. [Place of publication not identified] Ascent Audio 2023 1 Online-Ressource (1 audio file (7 hr., 2 min.)) Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier Online resource; title from title details screen (O'Reilly, viewed July 11, 2023) Unify your teams and go to market like the best in the business Hillary Carpio and Travis Henry of Snowflake helped scale the go-to market program behind one of the fastest growing software companies in history. Not satisfied with the traditional model of separate sales and marketing functions, they married both into integrated, account-based, cross-functional teams that targeted and closed business at historic rates-what they call "one-team GTM." In Busting Silos: How Snowflake Unites Sales and Marketing to Win Its Best Customers, Carpio and Henry map out how you can do the same at scale. Learn to: turn your funnel upside down and stop wasting resources; design a one-team ABM program, align people with strategy, and win buy-in; deliver the right message at the right time to the right account; and scale your pilot to sell (and upsell) to enterprise heights. Whether you are building a new ABM function or scaling an existing one, your ABM and sales development reps are likely siloed. To go to market at size, speed, and scale like Snowflake, that needs to change. Busting Silos is your roadmap to making it happen Industrial marketing Management Selling Key accounts Marketing Key accounts Consumers Management Relationship marketing Marketing industriel ; Gestion Budgets de publicité Marketing relationnel Industrial marketing ; Management (OCoLC)fst00971349 Marketing ; Key accounts (OCoLC)fst01010204 Relationship marketing (OCoLC)fst01093590 Selling ; Key accounts (OCoLC)fst01112026 Audiobooks (OCoLC)fst01726208 Audiobooks Livres audio Henry, Travis VerfasserIn aut Schnaubelt, Teri ErzählerIn nrt |
| spellingShingle | Carpio, Hillary Henry, Travis Busting silos Industrial marketing Management Selling Key accounts Marketing Key accounts Consumers Management Relationship marketing Marketing industriel ; Gestion Budgets de publicité Marketing relationnel Industrial marketing ; Management (OCoLC)fst00971349 Marketing ; Key accounts (OCoLC)fst01010204 Relationship marketing (OCoLC)fst01093590 Selling ; Key accounts (OCoLC)fst01112026 Audiobooks (OCoLC)fst01726208 Audiobooks Livres audio |
| subject_GND | (OCoLC)fst00971349 (OCoLC)fst01010204 (OCoLC)fst01093590 (OCoLC)fst01112026 (OCoLC)fst01726208 |
| title | Busting silos |
| title_auth | Busting silos |
| title_exact_search | Busting silos |
| title_full | Busting silos Hillary Carpio, Travis Henry |
| title_fullStr | Busting silos Hillary Carpio, Travis Henry |
| title_full_unstemmed | Busting silos Hillary Carpio, Travis Henry |
| title_short | Busting silos |
| title_sort | busting silos |
| topic | Industrial marketing Management Selling Key accounts Marketing Key accounts Consumers Management Relationship marketing Marketing industriel ; Gestion Budgets de publicité Marketing relationnel Industrial marketing ; Management (OCoLC)fst00971349 Marketing ; Key accounts (OCoLC)fst01010204 Relationship marketing (OCoLC)fst01093590 Selling ; Key accounts (OCoLC)fst01112026 Audiobooks (OCoLC)fst01726208 Audiobooks Livres audio |
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