Entrepreneurial marketing: beyond professionalism to creativity, leadership, and sustainability
In Entrepreneurial Marketing: Beyond Professional Marketing, a renowned team of marketing leaders, including the "Father of Modern Marketing," professor Philip Kotler, delivers a groundbreaking and incisive redefinition of entrepreneurial marketing. In the book, some of the marketing secto...
Gespeichert in:
| Beteiligte Personen: | , , , |
|---|---|
| Weitere beteiligte Personen: | |
| Format: | Elektronisch E-Book |
| Sprache: | Englisch |
| Veröffentlicht: |
[Place of publication not identified]
Ascent Audio
2023
|
| Ausgabe: | [First edition]. |
| Schlagwörter: | |
| Links: | https://learning.oreilly.com/library/view/-/9781663726032/?ar |
| Zusammenfassung: | In Entrepreneurial Marketing: Beyond Professional Marketing, a renowned team of marketing leaders, including the "Father of Modern Marketing," professor Philip Kotler, delivers a groundbreaking and incisive redefinition of entrepreneurial marketing. In the book, some of the marketing sector's brightest minds explore the increasingly essential initiative to build new capabilities beyond the mainstream marketing approach that also consider the effect of digital connectivity on consumers and companies everywhere. This book also discusses what marketers need to do to break the stagnation of normative marketing approaches that are often no longer effective in dealing with dynamic business environments. The authors introduce a fresh entrepreneurial marketing approach, converging dichotomies into a coherent form. The book also includes: a post-entrepreneurial-marketing view of the commercial landscape which puts the operational aspect at the center of the action, converging marketing and finance, and adopting technology for humanity; discussions of the strategies and techniques that will drive the actions of the marketing departments to create value with values that will lead the company to success through the year 2030; and explorations of the paradox between the development of core competencies and collaboration with various parties, including competitors |
| Beschreibung: | Online resource; title from title details screen (O'Reilly, viewed June 13, 2023) |
| Umfang: | 1 Online-Ressource (1 audio file (8 hr., 26 min.)) |
| ISBN: | 9781663726032 1663726035 |
Internformat
MARC
| LEADER | 00000cam a22000002 4500 | ||
|---|---|---|---|
| 001 | ZDB-30-ORH-093386990 | ||
| 003 | DE-627-1 | ||
| 005 | 20240228122010.0 | ||
| 007 | cr uuu---uuuuu | ||
| 008 | 230626s2023 xx |||||o 00| ||eng c | ||
| 020 | |a 9781663726032 |c electronic audio bk. |9 978-1-6637-2603-2 | ||
| 020 | |a 1663726035 |c electronic audio bk. |9 1-6637-2603-5 | ||
| 035 | |a (DE-627-1)093386990 | ||
| 035 | |a (DE-599)KEP093386990 | ||
| 035 | |a (ORHE)9781663726032 | ||
| 035 | |a (DE-627-1)093386990 | ||
| 040 | |a DE-627 |b ger |c DE-627 |e rda | ||
| 041 | |a eng | ||
| 082 | 0 | |a 658.8 |2 23/eng/20230613 | |
| 100 | 1 | |a Kotler, Philip |e VerfasserIn |4 aut | |
| 245 | 1 | 0 | |a Entrepreneurial marketing |b beyond professionalism to creativity, leadership, and sustainability |c Philip Kotler, Hermawan Kartajaya, Hooi Den Huan, Jacky Mussry |
| 250 | |a [First edition]. | ||
| 264 | 1 | |a [Place of publication not identified] |b Ascent Audio |c 2023 | |
| 300 | |a 1 Online-Ressource (1 audio file (8 hr., 26 min.)) | ||
| 336 | |a Text |b txt |2 rdacontent | ||
| 337 | |a Computermedien |b c |2 rdamedia | ||
| 338 | |a Online-Ressource |b cr |2 rdacarrier | ||
| 500 | |a Online resource; title from title details screen (O'Reilly, viewed June 13, 2023) | ||
| 520 | |a In Entrepreneurial Marketing: Beyond Professional Marketing, a renowned team of marketing leaders, including the "Father of Modern Marketing," professor Philip Kotler, delivers a groundbreaking and incisive redefinition of entrepreneurial marketing. In the book, some of the marketing sector's brightest minds explore the increasingly essential initiative to build new capabilities beyond the mainstream marketing approach that also consider the effect of digital connectivity on consumers and companies everywhere. This book also discusses what marketers need to do to break the stagnation of normative marketing approaches that are often no longer effective in dealing with dynamic business environments. The authors introduce a fresh entrepreneurial marketing approach, converging dichotomies into a coherent form. The book also includes: a post-entrepreneurial-marketing view of the commercial landscape which puts the operational aspect at the center of the action, converging marketing and finance, and adopting technology for humanity; discussions of the strategies and techniques that will drive the actions of the marketing departments to create value with values that will lead the company to success through the year 2030; and explorations of the paradox between the development of core competencies and collaboration with various parties, including competitors | ||
| 650 | 0 | |a Marketing |x Management | |
| 650 | 0 | |a Organizational change | |
| 650 | 0 | |a Decision making | |
| 650 | 0 | |a Strategic planning | |
| 650 | 0 | |a Creative ability in business | |
| 650 | 4 | |a Marketing ; Gestion | |
| 650 | 4 | |a Changement organisationnel | |
| 650 | 4 | |a Prise de décision | |
| 650 | 4 | |a Planification stratégique | |
| 650 | 4 | |a Créativité dans les affaires | |
| 650 | 4 | |a decision making | |
| 650 | 4 | |a Creative ability in business | |
| 650 | 4 | |a Decision making | |
| 650 | 4 | |a Marketing ; Management | |
| 650 | 4 | |a Organizational change | |
| 650 | 4 | |a Strategic planning | |
| 650 | 4 | |a Audiobooks | |
| 650 | 4 | |a Audiobooks | |
| 650 | 4 | |a Livres audio | |
| 700 | 1 | |a Martin, Eric |e ErzählerIn |4 nrt | |
| 700 | 1 | |a Kartajaya, Hermawan |d 1947- |e VerfasserIn |4 aut | |
| 700 | 1 | |a Hooi, Den Huan |e VerfasserIn |4 aut | |
| 700 | 1 | |a Mussry, Jacky |e VerfasserIn |4 aut | |
| 966 | 4 | 0 | |l DE-91 |p ZDB-30-ORH |q TUM_PDA_ORH |u https://learning.oreilly.com/library/view/-/9781663726032/?ar |m X:ORHE |x Aggregator |z lizenzpflichtig |3 Volltext |
| 912 | |a ZDB-30-ORH | ||
| 951 | |a BO | ||
| 912 | |a ZDB-30-ORH | ||
| 049 | |a DE-91 | ||
Datensatz im Suchindex
| DE-BY-TUM_katkey | ZDB-30-ORH-093386990 |
|---|---|
| _version_ | 1821494941178658816 |
| adam_text | |
| any_adam_object | |
| author | Kotler, Philip Kartajaya, Hermawan 1947- Hooi, Den Huan Mussry, Jacky |
| author2 | Martin, Eric |
| author2_role | nrt |
| author2_variant | e m em |
| author_facet | Kotler, Philip Kartajaya, Hermawan 1947- Hooi, Den Huan Mussry, Jacky Martin, Eric |
| author_role | aut aut aut aut |
| author_sort | Kotler, Philip |
| author_variant | p k pk h k hk d h h dh dhh j m jm |
| building | Verbundindex |
| bvnumber | localTUM |
| collection | ZDB-30-ORH |
| ctrlnum | (DE-627-1)093386990 (DE-599)KEP093386990 (ORHE)9781663726032 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | [First edition]. |
| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>03642cam a22006252 4500</leader><controlfield tag="001">ZDB-30-ORH-093386990</controlfield><controlfield tag="003">DE-627-1</controlfield><controlfield tag="005">20240228122010.0</controlfield><controlfield tag="007">cr uuu---uuuuu</controlfield><controlfield tag="008">230626s2023 xx |||||o 00| ||eng c</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781663726032</subfield><subfield code="c">electronic audio bk.</subfield><subfield code="9">978-1-6637-2603-2</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">1663726035</subfield><subfield code="c">electronic audio bk.</subfield><subfield code="9">1-6637-2603-5</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-627-1)093386990</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)KEP093386990</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(ORHE)9781663726032</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-627-1)093386990</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-627</subfield><subfield code="b">ger</subfield><subfield code="c">DE-627</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1=" " ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.8</subfield><subfield code="2">23/eng/20230613</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Kotler, Philip</subfield><subfield code="e">VerfasserIn</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Entrepreneurial marketing</subfield><subfield code="b">beyond professionalism to creativity, leadership, and sustainability</subfield><subfield code="c">Philip Kotler, Hermawan Kartajaya, Hooi Den Huan, Jacky Mussry</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">[First edition].</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">[Place of publication not identified]</subfield><subfield code="b">Ascent Audio</subfield><subfield code="c">2023</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 Online-Ressource (1 audio file (8 hr., 26 min.))</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="a">Text</subfield><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="a">Computermedien</subfield><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="a">Online-Ressource</subfield><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Online resource; title from title details screen (O'Reilly, viewed June 13, 2023)</subfield></datafield><datafield tag="520" ind1=" " ind2=" "><subfield code="a">In Entrepreneurial Marketing: Beyond Professional Marketing, a renowned team of marketing leaders, including the "Father of Modern Marketing," professor Philip Kotler, delivers a groundbreaking and incisive redefinition of entrepreneurial marketing. In the book, some of the marketing sector's brightest minds explore the increasingly essential initiative to build new capabilities beyond the mainstream marketing approach that also consider the effect of digital connectivity on consumers and companies everywhere. This book also discusses what marketers need to do to break the stagnation of normative marketing approaches that are often no longer effective in dealing with dynamic business environments. The authors introduce a fresh entrepreneurial marketing approach, converging dichotomies into a coherent form. The book also includes: a post-entrepreneurial-marketing view of the commercial landscape which puts the operational aspect at the center of the action, converging marketing and finance, and adopting technology for humanity; discussions of the strategies and techniques that will drive the actions of the marketing departments to create value with values that will lead the company to success through the year 2030; and explorations of the paradox between the development of core competencies and collaboration with various parties, including competitors</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Marketing</subfield><subfield code="x">Management</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Organizational change</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Decision making</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Strategic planning</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Creative ability in business</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing ; Gestion</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Changement organisationnel</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Prise de décision</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Planification stratégique</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Créativité dans les affaires</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">decision making</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Creative ability in business</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Decision making</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing ; Management</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Organizational change</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Strategic planning</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Audiobooks</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Audiobooks</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Livres audio</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Martin, Eric</subfield><subfield code="e">ErzählerIn</subfield><subfield code="4">nrt</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Kartajaya, Hermawan</subfield><subfield code="d">1947-</subfield><subfield code="e">VerfasserIn</subfield><subfield code="4">aut</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Hooi, Den Huan</subfield><subfield code="e">VerfasserIn</subfield><subfield code="4">aut</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Mussry, Jacky</subfield><subfield code="e">VerfasserIn</subfield><subfield code="4">aut</subfield></datafield><datafield tag="966" ind1="4" ind2="0"><subfield code="l">DE-91</subfield><subfield code="p">ZDB-30-ORH</subfield><subfield code="q">TUM_PDA_ORH</subfield><subfield code="u">https://learning.oreilly.com/library/view/-/9781663726032/?ar</subfield><subfield code="m">X:ORHE</subfield><subfield code="x">Aggregator</subfield><subfield code="z">lizenzpflichtig</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-30-ORH</subfield></datafield><datafield tag="951" ind1=" " ind2=" "><subfield code="a">BO</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-30-ORH</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-91</subfield></datafield></record></collection> |
| id | ZDB-30-ORH-093386990 |
| illustrated | Not Illustrated |
| indexdate | 2025-01-17T11:22:22Z |
| institution | BVB |
| isbn | 9781663726032 1663726035 |
| language | English |
| open_access_boolean | |
| owner | DE-91 DE-BY-TUM |
| owner_facet | DE-91 DE-BY-TUM |
| physical | 1 Online-Ressource (1 audio file (8 hr., 26 min.)) |
| psigel | ZDB-30-ORH TUM_PDA_ORH ZDB-30-ORH |
| publishDate | 2023 |
| publishDateSearch | 2023 |
| publishDateSort | 2023 |
| publisher | Ascent Audio |
| record_format | marc |
| spelling | Kotler, Philip VerfasserIn aut Entrepreneurial marketing beyond professionalism to creativity, leadership, and sustainability Philip Kotler, Hermawan Kartajaya, Hooi Den Huan, Jacky Mussry [First edition]. [Place of publication not identified] Ascent Audio 2023 1 Online-Ressource (1 audio file (8 hr., 26 min.)) Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier Online resource; title from title details screen (O'Reilly, viewed June 13, 2023) In Entrepreneurial Marketing: Beyond Professional Marketing, a renowned team of marketing leaders, including the "Father of Modern Marketing," professor Philip Kotler, delivers a groundbreaking and incisive redefinition of entrepreneurial marketing. In the book, some of the marketing sector's brightest minds explore the increasingly essential initiative to build new capabilities beyond the mainstream marketing approach that also consider the effect of digital connectivity on consumers and companies everywhere. This book also discusses what marketers need to do to break the stagnation of normative marketing approaches that are often no longer effective in dealing with dynamic business environments. The authors introduce a fresh entrepreneurial marketing approach, converging dichotomies into a coherent form. The book also includes: a post-entrepreneurial-marketing view of the commercial landscape which puts the operational aspect at the center of the action, converging marketing and finance, and adopting technology for humanity; discussions of the strategies and techniques that will drive the actions of the marketing departments to create value with values that will lead the company to success through the year 2030; and explorations of the paradox between the development of core competencies and collaboration with various parties, including competitors Marketing Management Organizational change Decision making Strategic planning Creative ability in business Marketing ; Gestion Changement organisationnel Prise de décision Planification stratégique Créativité dans les affaires decision making Marketing ; Management Audiobooks Livres audio Martin, Eric ErzählerIn nrt Kartajaya, Hermawan 1947- VerfasserIn aut Hooi, Den Huan VerfasserIn aut Mussry, Jacky VerfasserIn aut |
| spellingShingle | Kotler, Philip Kartajaya, Hermawan 1947- Hooi, Den Huan Mussry, Jacky Entrepreneurial marketing beyond professionalism to creativity, leadership, and sustainability Marketing Management Organizational change Decision making Strategic planning Creative ability in business Marketing ; Gestion Changement organisationnel Prise de décision Planification stratégique Créativité dans les affaires decision making Marketing ; Management Audiobooks Livres audio |
| title | Entrepreneurial marketing beyond professionalism to creativity, leadership, and sustainability |
| title_auth | Entrepreneurial marketing beyond professionalism to creativity, leadership, and sustainability |
| title_exact_search | Entrepreneurial marketing beyond professionalism to creativity, leadership, and sustainability |
| title_full | Entrepreneurial marketing beyond professionalism to creativity, leadership, and sustainability Philip Kotler, Hermawan Kartajaya, Hooi Den Huan, Jacky Mussry |
| title_fullStr | Entrepreneurial marketing beyond professionalism to creativity, leadership, and sustainability Philip Kotler, Hermawan Kartajaya, Hooi Den Huan, Jacky Mussry |
| title_full_unstemmed | Entrepreneurial marketing beyond professionalism to creativity, leadership, and sustainability Philip Kotler, Hermawan Kartajaya, Hooi Den Huan, Jacky Mussry |
| title_short | Entrepreneurial marketing |
| title_sort | entrepreneurial marketing beyond professionalism to creativity leadership and sustainability |
| title_sub | beyond professionalism to creativity, leadership, and sustainability |
| topic | Marketing Management Organizational change Decision making Strategic planning Creative ability in business Marketing ; Gestion Changement organisationnel Prise de décision Planification stratégique Créativité dans les affaires decision making Marketing ; Management Audiobooks Livres audio |
| topic_facet | Marketing Management Organizational change Decision making Strategic planning Creative ability in business Marketing ; Gestion Changement organisationnel Prise de décision Planification stratégique Créativité dans les affaires decision making Marketing ; Management Audiobooks Livres audio |
| work_keys_str_mv | AT kotlerphilip entrepreneurialmarketingbeyondprofessionalismtocreativityleadershipandsustainability AT martineric entrepreneurialmarketingbeyondprofessionalismtocreativityleadershipandsustainability AT kartajayahermawan entrepreneurialmarketingbeyondprofessionalismtocreativityleadershipandsustainability AT hooidenhuan entrepreneurialmarketingbeyondprofessionalismtocreativityleadershipandsustainability AT mussryjacky entrepreneurialmarketingbeyondprofessionalismtocreativityleadershipandsustainability |