Power in business relationships: dynamics, strategies and internationalisation
"Focusing on the issue of power as the main building block of relationships between business buyers and sellers, this book explains the complex nature of power with its multidimensional and multi-directional character. As a complex construct, inter-firm power is treated as a matter of perceptio...
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Main Authors: | , , , |
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Format: | Electronic eBook |
Language: | English |
Published: |
Abingdon, Oxon New York, NY
Routledge
2023
|
Series: | Routledge focus on business and management
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Subjects: | |
Links: | https://learning.oreilly.com/library/view/-/9781000685534/?ar |
Summary: | "Focusing on the issue of power as the main building block of relationships between business buyers and sellers, this book explains the complex nature of power with its multidimensional and multi-directional character. As a complex construct, inter-firm power is treated as a matter of perception as well as in terms of total and relative power. The book analyses extensively the issue of power asymmetry with its dynamics and its consequences for business-to-business (B2B) relationships, particularly analyzing the dynamic mechanism of power. Various theoretical domains or research streams regarding managing an asymmetrical business relationship by the weaker partner are also examined. Based on the studies of other scholars as well as on the authors' own research, this book shows how weaker suppliers or buyers deal with high-power partners in business relationships and the approaches of more powerful parties to asymmetrical relationship development. Additionally, the book presents the specific nature of power in international B2B relationships, including its connection to culture and conflict, as well as how to handle power in managing export performance within international B2B relationships. It is written for scholars and students who are interested in academic research concerning B2B marketing and B2B relationship marketing domains, specifically those who are interested in literature dealing with supply chain management, key account management, relationship portfolio management, distribution channel management and the network approach"-- |
Item Description: | Includes bibliographical references and index. - Description based on online resource; title from digital title page (ProQuest Ebook Central, viewed on April 26, 2023) |
Physical Description: | 1 Online-Ressource (x, 118 Seiten) Illustrationen |
ISBN: | 9781003095934 1003095933 9781000685534 1000685535 1000685500 9781000685503 |
Staff View
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650 | 0 | |a Relationship marketing | |
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author | Siemieniako, Dariusz Mitręga, Maciej Makkonen, Hannu Pfajfar, Gregor |
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discipline | Wirtschaftswissenschaften |
format | Electronic eBook |
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illustrated | Not Illustrated |
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isbn | 9781003095934 1003095933 9781000685534 1000685535 1000685500 9781000685503 |
language | English |
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publisher | Routledge |
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series2 | Routledge focus on business and management |
spelling | Siemieniako, Dariusz VerfasserIn aut Power in business relationships dynamics, strategies and internationalisation Dariusz Siemieniako, Maciej Mitręga, Hannu Makkonen and Gregor Pfajfar Abingdon, Oxon New York, NY Routledge 2023 ©2023 1 Online-Ressource (x, 118 Seiten) Illustrationen Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier Routledge focus on business and management Includes bibliographical references and index. - Description based on online resource; title from digital title page (ProQuest Ebook Central, viewed on April 26, 2023) "Focusing on the issue of power as the main building block of relationships between business buyers and sellers, this book explains the complex nature of power with its multidimensional and multi-directional character. As a complex construct, inter-firm power is treated as a matter of perception as well as in terms of total and relative power. The book analyses extensively the issue of power asymmetry with its dynamics and its consequences for business-to-business (B2B) relationships, particularly analyzing the dynamic mechanism of power. Various theoretical domains or research streams regarding managing an asymmetrical business relationship by the weaker partner are also examined. Based on the studies of other scholars as well as on the authors' own research, this book shows how weaker suppliers or buyers deal with high-power partners in business relationships and the approaches of more powerful parties to asymmetrical relationship development. Additionally, the book presents the specific nature of power in international B2B relationships, including its connection to culture and conflict, as well as how to handle power in managing export performance within international B2B relationships. It is written for scholars and students who are interested in academic research concerning B2B marketing and B2B relationship marketing domains, specifically those who are interested in literature dealing with supply chain management, key account management, relationship portfolio management, distribution channel management and the network approach"-- Relationship marketing Industrial marketing Marketing relationnel Marketing industriel BUSINESS & ECONOMICS ; Marketing ; Industrial BUSINESS & ECONOMICS ; International ; Marketing BUSINESS & ECONOMICS ; Marketing ; General Mitręga, Maciej VerfasserIn aut Makkonen, Hannu VerfasserIn aut Pfajfar, Gregor VerfasserIn aut 9780367549923 Erscheint auch als Druck-Ausgabe 9780367549923 |
spellingShingle | Siemieniako, Dariusz Mitręga, Maciej Makkonen, Hannu Pfajfar, Gregor Power in business relationships dynamics, strategies and internationalisation Relationship marketing Industrial marketing Marketing relationnel Marketing industriel BUSINESS & ECONOMICS ; Marketing ; Industrial BUSINESS & ECONOMICS ; International ; Marketing BUSINESS & ECONOMICS ; Marketing ; General |
title | Power in business relationships dynamics, strategies and internationalisation |
title_auth | Power in business relationships dynamics, strategies and internationalisation |
title_exact_search | Power in business relationships dynamics, strategies and internationalisation |
title_full | Power in business relationships dynamics, strategies and internationalisation Dariusz Siemieniako, Maciej Mitręga, Hannu Makkonen and Gregor Pfajfar |
title_fullStr | Power in business relationships dynamics, strategies and internationalisation Dariusz Siemieniako, Maciej Mitręga, Hannu Makkonen and Gregor Pfajfar |
title_full_unstemmed | Power in business relationships dynamics, strategies and internationalisation Dariusz Siemieniako, Maciej Mitręga, Hannu Makkonen and Gregor Pfajfar |
title_short | Power in business relationships |
title_sort | power in business relationships dynamics strategies and internationalisation |
title_sub | dynamics, strategies and internationalisation |
topic | Relationship marketing Industrial marketing Marketing relationnel Marketing industriel BUSINESS & ECONOMICS ; Marketing ; Industrial BUSINESS & ECONOMICS ; International ; Marketing BUSINESS & ECONOMICS ; Marketing ; General |
topic_facet | Relationship marketing Industrial marketing Marketing relationnel Marketing industriel BUSINESS & ECONOMICS ; Marketing ; Industrial BUSINESS & ECONOMICS ; International ; Marketing BUSINESS & ECONOMICS ; Marketing ; General |
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