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| Main Authors: | , , |
|---|---|
| Other Authors: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
[Place of publication not identified]
Ascent Audio
2023
|
| Edition: | [First edition]. |
| Subjects: | |
| Links: | https://learning.oreilly.com/library/view/-/9781663726810/?ar |
| Summary: | As a leader in your organization, you will be very familiar with your organization's key financial statements and monthly management reports. You may have spent countless hours discussing budgets and expenditures. But how much time have you spent reflecting on the fact that these revenues are generated by actual customers-the people who pull out their wallets and pay for your products and services? In The Customer-Base Audit: The First Step on the Journey to Customer Centricity, experts Peter Fader, Bruce Hardie, and Michael Ross start you on the path toward really getting to understand your customers' buying behavior as well as the health of your overall customer base. A customer-base audit is a systematic review of the buying behavior of a firm's customers using data captured by its transaction systems. It will help you answer questions such as: How healthy is your customer base? How realistic are your growth objectives?; How do your customers differ in terms of their behavior and value?; How has the quality of your customers changed over time?; What changes in customer behavior lie behind period-to-period changes in firm performance?; What is important to your high-value customers?; and Which products help you acquire and retain your best customers? |
| Item Description: | Online resource; title from title details screen (O'Reilly, viewed March 28, 2023) |
| Physical Description: | 1 online resource (1 audio file (4 hr., 42 min.)) |
| ISBN: | 9781663726810 1663726817 |
Staff View
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| spelling | Fader, Peter S. VerfasserIn aut The customer-base audit the first step on the journey to customer centricity Peter Fader, Bruce Hardie, Michael Ross [First edition]. [Place of publication not identified] Ascent Audio 2023 1 online resource (1 audio file (4 hr., 42 min.)) Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier Online resource; title from title details screen (O'Reilly, viewed March 28, 2023) As a leader in your organization, you will be very familiar with your organization's key financial statements and monthly management reports. You may have spent countless hours discussing budgets and expenditures. But how much time have you spent reflecting on the fact that these revenues are generated by actual customers-the people who pull out their wallets and pay for your products and services? In The Customer-Base Audit: The First Step on the Journey to Customer Centricity, experts Peter Fader, Bruce Hardie, and Michael Ross start you on the path toward really getting to understand your customers' buying behavior as well as the health of your overall customer base. A customer-base audit is a systematic review of the buying behavior of a firm's customers using data captured by its transaction systems. It will help you answer questions such as: How healthy is your customer base? How realistic are your growth objectives?; How do your customers differ in terms of their behavior and value?; How has the quality of your customers changed over time?; What changes in customer behavior lie behind period-to-period changes in firm performance?; What is important to your high-value customers?; and Which products help you acquire and retain your best customers? Consumer behavior Auditing Consumer behavior Research Marketing research Auditing Customer relations Consommateurs ; Comportement ; Recherche Marketing ; Recherche Consumer behavior ; Research Audiobooks Livres audio Dixon, Walter ErzählerIn nrt Hardie, Bruce G. S. VerfasserIn aut Ross, Michael VerfasserIn aut |
| spellingShingle | Fader, Peter S. Hardie, Bruce G. S. Ross, Michael The customer-base audit the first step on the journey to customer centricity Consumer behavior Auditing Consumer behavior Research Marketing research Auditing Customer relations Consommateurs ; Comportement ; Recherche Marketing ; Recherche Consumer behavior ; Research Audiobooks Livres audio |
| title | The customer-base audit the first step on the journey to customer centricity |
| title_auth | The customer-base audit the first step on the journey to customer centricity |
| title_exact_search | The customer-base audit the first step on the journey to customer centricity |
| title_full | The customer-base audit the first step on the journey to customer centricity Peter Fader, Bruce Hardie, Michael Ross |
| title_fullStr | The customer-base audit the first step on the journey to customer centricity Peter Fader, Bruce Hardie, Michael Ross |
| title_full_unstemmed | The customer-base audit the first step on the journey to customer centricity Peter Fader, Bruce Hardie, Michael Ross |
| title_short | The customer-base audit |
| title_sort | customer base audit the first step on the journey to customer centricity |
| title_sub | the first step on the journey to customer centricity |
| topic | Consumer behavior Auditing Consumer behavior Research Marketing research Auditing Customer relations Consommateurs ; Comportement ; Recherche Marketing ; Recherche Consumer behavior ; Research Audiobooks Livres audio |
| topic_facet | Consumer behavior Auditing Consumer behavior Research Marketing research Auditing Customer relations Consommateurs ; Comportement ; Recherche Marketing ; Recherche Consumer behavior ; Research Audiobooks Livres audio |
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